Google is pressing forward in its ongoing objective to cram more information into search results by now announcing the global launch of  ’Rich Snippets’.

Just in case you might be thinking that the “non-rich Snippets” are somhow economically disadvantaged or low fat versions of a snippet, think again. A Snippet is a portion of  the Search Engine Result  (SERP) This is the bit about your site that Google displays in search results    - read SERP background here

Here’s an example of rich snippets from  the WebMasters Blog article. Rich Snippets contain “value added information” in the SERP such as an image, company name,  location, even survey results etc