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Rich SERPs (Rich Snippets actually) are here!

April 30th, 2010 by Pete

Google is pressing forward in its ongoing objective to cram more information into search results by now announcing the global launch of  ’Rich Snippets’.

Just in case you might be thinking that the “non-rich Snippets” are somhow economically disadvantaged or low fat versions of a snippet, think again. A Snippet is a portion of  the Search Engine Result  (SERP) This is the bit about your site that Google displays in search results    - read SERP background here

Here’s an example of rich snippets from  the WebMasters Blog article. Rich Snippets contain “value added information” in the SERP such as an image, company name,  location, even survey results etc

Google Profiles now in SERPs | Goodbye Linked In ?

April 25th, 2009 by Pete

Profile sites like Linked In that have emerged recently as business-relevant social media (should that be business media ?)

These sites will start to feel pressure from the omnipresent Google with their recent announcement that  Google Profiles will now be featured in SERPs. ie if you create & fill in your Google Profile you’ll appear in search results.

The Google Profile screen sets the expectations right up front: ”Adding more information will help you improve your profile’s rank.”

The simplistic Groups ( Co-worker & regularly contacted etc) already provide scope for an embryonic business network capability.

I for one will be watching this space closely…