Profile sites like Linked In that have emerged recently as business-relevant social media (should that be business media ?)

These sites will start to feel pressure from the omnipresent Google with their recent announcement that  Google Profiles will now be featured in SERPs. ie if you create & fill in your Google Profile you’ll appear in search results.

The Google Profile screen sets the expectations right up front: ”Adding more information will help you improve your profile’s rank.”

The simplistic Groups ( Co-worker & regularly contacted etc) already provide scope for an embryonic business network capability.

I for one will be watching this space closely…