A number of people have contacted me to seek advice after receiving an email typically starting with I visited your website and found it did not rank for <insert apparently relevant keywords here>.

The email finishes with an offer to get your website ranking in Google.

Client’s initial reactions are that this was a genuine pro-active service provided by the sender, and they felt some obligation to contact them and seriously consider their offer.

The harsh reality is that some software found your site, tested it against potentially irrelevant keywords and then composed and sent you that email.

There’s no caring proactive professional business person behind this; just a spammer using software to try to trick you into contacting them.

Yes, its  spam email masquerading as a proactive service from an allegedly reputable business.

The human(s) responsible are unlikely to actually know of your business; and probably don’t even know that their software sent it to you until of course you contact them.

Do a Google search and you will find that this spam has even been sent to Google themselves claiming to be able to help them improve ranking for  their website !

I think the WebWise blog best sums this up with a quote from Google:   ”reserve the same skepticism for unsolicited email about search engines as you do for ‘burn fat at night’ diet pills or requests to help transfer funds from deposed dictators.”