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Registered Businesses that correlate with the search and location are displayed in the Google Maps element in the search results. Amazingly Google still don’t currently charge for this high profile exposure, so make sure you are taking advantage of this!

Register your business in Google Maps
This is a relatively simple process that involves entering business information, then validating your entry.

Visit the Google Local Business Centre and complete the registration form.
www.google.com/local/add/businessCenter?hl=en-AU&gl=AU

Not just the boring stuff
The Local Business Centre allows images and video content to provide more information for prospective clients, so be creative in pitching your business.

Claim your business
In 2007 Google Maps were introduced into Google Australia’s search results. At the time True Local’s customers were uploaded and I notice now Sensis premium clients are also being uploaded which probably relates to the deal Sensis did with Google last year.

If your Google Maps business entry already exists, you can ‘claim your business’ which protects you from unauthorised edits.

Verifying your entry
Once you’ve added the necessary content, validate it to Google Maps by responding to either an SMS, a robotic telephonist or entering a PIN from a posted card from Google. Yes an actual snail mail card!

Once verified give Google a few weeks to update its indexes and your Google Maps entry will be established.

Jump back the the Local Business Centre from time to time to see a display reporting searches (ie impressions) and views (ie clicks) Google Maps has lured to your website.

If you use Analytics (if not why not!) Google Maps visitors appear as Google (organic) referrals

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Google Maps
Google has been adding Google Maps entries into Australian search results since May 2007.  Registering your business on Google Maps is a great strategy to get free exposure at the top of Google search results, and particularly suits location-based businesses.

Currently you can register for free in the Google Local Business Centre and after authentication submit your details and wait the approximately four week processing lead time.

There doesn’t appear to be any limit to the number of individual registrations you can make, and there’s even an upload facility for multiple location businesses.

You can also add a Google Map into your website to allow visitors to see where your business is located. This require some technical skills  refer www.google.com/apis/maps/gallery/mapsAPIProducts.html although the WebAssist Dreamweaver Tools for Google is a great simple approach.

Google Images
Similar to Google Maps, images are increasingly being displayed in Google search results, and so present promotional opportunities.

Unlike the simple Google Maps registration, promoting your website’s images to Google is more complex, involving image search optimisation techniques.

Other Google Products
As well as Maps and Images, Google offers a comprehensive range of products and services, many of which are free. You may be able to leverage these tools to better access your marketplace.

Refer : www.google.com.au/intl/en/options/

Why Google ?
Our website traffic analysis for Australian businesses has clearly shown Googel dominates Australian searches with typically over 95% of search traffic originating from Google.

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