Adding your site to Google Maps
Google Maps entries provide high profile exposure for your business and website in Google searches.
Google tends to display Google Maps when it recognises a location within the search criteria.
e.g. a city, a street address etc

Registered Businesses that correlate with the search and location are displayed in the Google Maps element in the search results. Amazingly Google still don’t currently charge for this high profile exposure, so make sure you are taking advantage of this!

You have probably noticed Google Australia www.google.com.au has added Maps and Images to its search results, but have you considered using these to market your business ?

Google Maps
Google has been adding Google Maps entries into Australian search results since May 2007.  Registering your business on Google Maps is a great strategy to get free exposure at the top of Google search results, and particularly suits location-based businesses.

Currently you can register for free in the Google Local Business Centre and after authentication submit your details and wait the approximately four week processing lead time.

There doesn’t appear to be any limit to the number of individual registrations you can make, and there’s even an upload facility for multiple location businesses.

You can also add a Google Map into your website to allow visitors to see where your business is located. This require some technical skills  refer www.google.com/apis/maps/gallery/mapsAPIProducts.html although the WebAssist Dreamweaver Tools for Google is a great simple approach.

Google Images
Similar to Google Maps, images are increasingly being displayed in Google search results, and so present promotional opportunities.

Unlike the simple Google Maps registration, promoting your website’s images to Google is more complex, involving image search optimisation techniques.

Other Google Products
As well as Maps and Images, Google offers a comprehensive range of products and services, many of which are free. You may be able to leverage these tools to better access your marketplace.

Refer : www.google.com.au/intl/en/options/

Why Google ?
Our website traffic analysis for Australian businesses has clearly shown Googel dominates Australian searches with typically over 95% of search traffic originating from Google.