Is Google feeling the pressure of Microsoft’s continuing battle to gain a share of the internet ?

Microsoft have invested significantly into their new search incarnation Bing and there certainly is interest amongst my clients based on recent questions

There’s even evidence that Bing is being used more now than MSN ever was; BUT let’s put that into context. This table compares the proportion that search engines are used in a popular Australian website in the last 4 weeks from 19 Aug 09

Google represents 94% of all searches that results in a visitor to the site.

At 2.9% Bing is slightly higher than I would normally expect.

Microsoft Search Network (MSN) and Live (an earlier Microsoft search engine incarnation) continue to spiral into online irrelevance

While I enjoy conspiracy theories, there is just one fact that this one over-looks and that is that Google are continuously building new solutions; enhancements and gizmos. To suggest Google have cranked out Caffeine in response to Bing ignores the amazing stream of new products and enhancements that continues to flow out of the Google online solution factory.

Amazingly most of these are absolutely free.

In fact my personal favourite conspiracy theory is that Google Wave will be the last straw in undermining Microsoft Office by defusing Outlook’s domination of the business desktop.

Feel free to share your favourite Google / Microsoft / World domination conspiracy theory with a comment.

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