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Tags » ‘Analytics’

The Analytics data access & ownership dilemma

May 14th, 2010 by Pete

A dilemma that I am encountering more frequently arises when good meaning web developers create and deploy Analytics sub-accounts (Analytics calls them a ‘profile’) for their clients.

The ‘issue’ only arises after the clients engage an internet marketer, who will want to access the site’s Analytics information to better understand the website’s history and traffic characteristics.

Analytics enthusiasts like myself will refine the Analytics settings for improved reporting, specific investigations etc which requires Admin access, and this is where the problem emerges.

Granting Analytics Admin to enable these refinements, also provides access to all profiles;
ie the web dev’s others client’s in that Analytics account.

This is not desirable from either the web dev or the internet marketer’s perspective, and as a result admin rights are not typically granted. This in turn impedes the internet marketer’s ability to deliver services.

Analytics upgrade gives even closer website scrutiny

October 22nd, 2009 by Pete

Google has upgraded Analytics to V4 with a host of new features to enable even closer scrutiny of your website’s performance.

This industrial strength yet surprisingly free website metrics system can help you understand more about how your site is performing and give clues on how to improve it to ultimately make it a viable contributor to your business sales activities.

The upgrade includes:

• More sophisticated goal tracking
• Better table filtering
• More flexible reporting
• A threshold based alerting system

Read more…

Listen to what your website is trying to tell you!

May 8th, 2009 by Pete

I encountered a great example today of really appreciating what your website is trying to tell you.

Actually it is really what visitor activity tells you, and the only way to ‘hear’ this is through interpreting website statistics.

In this case the client had a temporary parking web page while they underwent the arduous task of implementing a new website.

Recently installed, Analytics (my fav web metrics tool) revealed that the site was attracting visitors from searches nicely aligned with this client’s business and in their target geography. Great news!

The bad news was Analytics revealed these visitors were immediately abandoning the site, apparently unimpressed with the parking page.

Until I revealed this today the business had no idea how many sales opportunities it had lost, and as you would expect, the website refurbishment is now a top priority.

How may sales leads are you loosing because you can’t hear what your website telling you ?