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The Analytics data access & ownership dilemma

analytics

A dilemma that I am encountering more frequently arises when good meaning web developers create and deploy Analytics sub-accounts (Analytics calls them a ‘profile’) for their clients. The ‘issue’ only arises after the clients engage an internet marketer, who will want to access the site’s Analytics information to better understand the website’s history and traffic [...]

May 14th, 2010 | Posted in Analytics,SEO Principles,Website Analysis | Read More »

Analytics upgrade gives even closer website scrutiny

Google has upgraded Analytics to V4 with a host of new features to enable even closer scrutiny of your website’s performance. This industrial strength yet surprisingly free website metrics system can help you understand more about how your site is performing and give clues on how to improve it to ultimately make it a viable [...]

October 22nd, 2009 | Posted in Analytics,News | Read More »

Listen to what your website is trying to tell you!

I encountered a great example today of really appreciating what your website is trying to tell you. Actually it is really what visitor activity tells you, and the only way to ‘hear’ this is through interpreting website statistics. In this case the client had a temporary parking web page while they underwent the arduous task [...]

May 8th, 2009 | Posted in Analytics,Online Sales,Website Analysis | Read More »