The Internet Marketer» Analytics extensions http://theinternetmarketer.com.au Internet marketing commentary from Adelaide, Australia Fri, 03 Feb 2012 01:43:10 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Where are your website visitors going & what have they downloaded? http://theinternetmarketer.com.au/where-are-your-website-visitors-going-what-have-they-downloaded/ http://theinternetmarketer.com.au/where-are-your-website-visitors-going-what-have-they-downloaded/#comments Sun, 20 Sep 2009 06:04:00 +0000 Pete http://theinternetmarketer.com.au/?p=458 Yet Another Related Posts Plugin.]]> My stock answer to nearly all website measurement queries is to recommend Google Analytics.
Its easy to install; gives great reports; can plot a sales funnel and so much more. Unbelievably its free!

What is even more unbelievable is the amazing array of Analytics tweaks and custom tracking ‘extensions’.

For example, Analytics doesn’t report a couple of key pieces of info ‘out of the box’ ie

• where do visitors go when they leave your site?
• what has been downloaded from my site?

To answer these questions you would normally add special Analytics scripts to every link etc Tedious!
Good Web Practices has a nifty script that dynamically captures site exits and PDF and other downloads in Analytics – well worth a look.

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