Google AdWords new Display Ad Builder represents yet another milestone in Google’s evolution of AdWords.
This tool provides a wizard that even a non-designer like me can easily follow to produce acceptable (well maybe not acceptbale to all but still adequate) and even some itneresting interactive Display Ads suitable for use in AdWords Content Network.
The value of using these is:
- Often you can get away with (slightly) lower click prices in the Content Network
- Animated or display ads are more prominent in some of the busy Content Network sites
Im sure the ‘roll your own’ aspect will attract a number of users to these.
Update 20 Jan 09: Display Ad Builder gets additional custom templates
Google has extended Dispay Ad Builder’s template library to include seasonal ads
As an Aussie I’d say there is little chance of the Presnetidential day te[lpate being used here, although I can see advertisers using the Valentine’s Day template.
Im sure this is the beginning of more to come.