The increasingly pervasive SmartPhone is creating the critical mass for new retail applications which may change the way we shop, and so by association will impact online advertising strategies.
This article by Matt Paish goes on to say: The popularity of smartphone shopping is changing retail horizons. New smartphone applications have been launched in Australia in the past month by major Australian food retailers. Multinational food giant Tesco has launched the world’s first ‘virtual shop’ in Korea during the same period.
Australian Food News reports have included new smartphone apps launched by Australia’s two largest supermarket chains, Coles and Woolworths, as well as a new smartphone app from Australia’s largest pizza chain Domino’s.
Should you be promoting your products/services to a mobile client base ?