We have written a series of self-help articles on internet marketing subjects for business and offer them here for download for free and some for a token fee.
This paper is written for those who want to realize an outcome from their investment in blogs and blogging.
A blog or ‘Web Log’ is a form of website arranged as a series of articles or ‘posts’. Blogs are ideal for publishing a series of articles, short stories or diary entries online, and so are used widely in the internet.
Popular advice for a business trying to gain exposure on the internet is to “get a blog” and while this is good advice, the investment in effort will be best rewarded if the blog is aligned with your business’ online marketing objectives i.e. targeting your blog.
This whitepaper examines strategies to target your blog.
Here are the major chapter headings:
- What is a blog?
- What is a blog used for?
- Targeting your blog.
- Tags & categories
- Targeted Links
- Writing the content
- Scheduling post
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