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Google Maps LBC now Google Places ?

Pete — Mon, 03 May 2010 03:14:55 +0000

I notice that the Google Maps Local Business Centre now refers to itself as Google Places… Related posts:Google Places | Quality control introduced I notice that Google Maps LBC (or Google Places as... Service Area updates to Google Maps Google Maps’ Local Business Centre is an absolutely key aspect... When will Local Listing Ads make [...] Related posts:

Google Places | Quality control introduced I notice that Google Maps LBC (or Google Places as...
Service Area updates to Google Maps Google Maps’ Local Business Centre is an absolutely key aspect...
When will Local Listing Ads make it to Oz ? Google are trialling Local Listing Ads; another online advertising medium...

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Austrade US Masterclass | Great except for keyword metatag faux pas

Pete — Thu, 22 Apr 2010 15:29:40 +0000

I attended the Austrade US Masterclass series part 1 today which I thought was high value if not a little rambling at times. We video conferenced into Austrade Los Angeles to hear some web types provide insight into penetrating the US marketing via websites.

The Sydney Austrade Web Channel Manager gave a great de-geeked presentation on SEO right up to the point when he passionately told the audience about the importance of having 40-45 words in the keyword meta tag.

I immediately gagged on my chicken roll and committed to write this post.
I did’nt get over this for the rest of the day.

Edwin please read this article on the Keyword Meta tag and then review your preso.
I acknowledge that Im only a lowly Adelaidian internet marker, but its a fair bet that Matt Cutts does know about Google’s stance on the keyword metatag!

We don’t need enthusiastic Aussie exporters wasting their time toying with ineffectual metatags mate!

Anyway, I feel much better after getting that out of my system and will sign up for the next session on using Social Media.. oh oh is that another gag coming on…?

Urban myth | Stronger than fact | The keyword metatag The power of urban myth is not something to be...

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Custom Word Press template from Newport Digital

Pete — Sat, 30 May 2009 05:33:23 +0000

Many thanks to Wayne van Elsen from NewPort Digital for the groovy new custom Word Press template

NEWPORT DIGITAL
Webhosting, Graphic Design & Photography

Ph: 08 8440 2479
E: admin@newportdigital.com.au
Web: www.newportdigital.com.au

Todd Street Business Chambers
6 Todd Street
PORT ADELAIDE SA 5015

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UniSA/ADNUG/ACS CodeCampSA presentation

Pete — Tue, 10 Jul 2007 04:03:37 +0000

UniSA/ADNUG/ACS CodeCampSA

I relished the opportunity to present to developers at CodeCampSA about ‘Digital Marketing’ and I think they where tolerant, polite and occasionally interested about a non-technical presentation – Digital marketing – my god its a sales guy presenting in our technical confernence ! Thanks to Peter Griffith from ACS for the opportunity

There where some interesting questions, but probably the most relevant came from Dave Glover from Microsoft when we were discussing the sales related implications of not having all pages on a website indexed & therefore not available for search.

Dave asked how could you ensure that all pages of database site were indexed by Google.
Although I did utter ‘sitemap’ at the event, I dont think answered this question as completely as it deserves.
Google’s Webmasters pages allow you to register a website and specifiy a related Google ‘sitemap’ file. This XML file explicitly lists all of the content your wish google to index – like the reverse role of a ‘robots.txt’ which tells the search engine spider which files (or directories) NOT to index.

The filename and location of the sitemap is completely at your discretion – a key point in this discussion.
My suggested approach is that a db query generating a list of all relevant records that will be presented as pages, along with the related dynamic URL.The output should render this page as XML compliant to the sitemap standard

The sitemap generating page’s filename should be carefully stored in unindexed area (robots.txt !) so that it can’t be found to used harvest your db

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New version of Google Analytics

Pete — Thu, 17 May 2007 02:08:19 +0000

Google have recently released a major update to their Analytics website reporting and analysis environment.

If you are currently not using Analytics to monitor the sales effectiveness of your website, the chances are you are probably missing out.

Here is a couple of examples of how I’ve used Analytics for Succinct Ideas client’s websites recently:

ü Unrealised new customer segment
We identified, then successfully targeted an industry segment that my client had not previously considered.

ü Poor sales performance
A client was frustrated at the low number of sales enquiries from their website. Using Analytics we identified a series of sales defects in the site, then after addressing these, confirmed this using Analytics.

ü Advertising investment
We independently confirmed the number and relative value of sales leads from a particular advertising source, allowing my client to make an informed decision about renewing their annual subscription.

ü Reality check
A client who proudly declared thousands of visitors per month had an unfortunate reality check when Analytics showed the majority of traffic was completely unrelated to their business.

Analytics is an easy to use tool, and the best thing is Google lets you install it into your website and use it for free!

Click here for more info on Google Analytics

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