I notice that the Google Maps Local Business Centre now refers to itself as Google Places…
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Custom Word Press template from Newport Digital
May 30th, 2009 by PeteMany thanks to Wayne van Elsen from NewPort Digital for the groovy new custom Word Press template
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UniSA/ADNUG/ACS CodeCampSA presentation
July 10th, 2007 by PeteUniSA/ADNUG/ACS CodeCampSA
I relished the opportunity to present to developers at CodeCampSA about ‘Digital Marketing’ and I think they where tolerant, polite and occasionally interested about a non-technical presentation – Digital marketing – my god its a sales guy presenting in our technical confernence ! Thanks to Peter Griffith from ACS for the opportunity
There where some interesting questions, but probably the most relevant came from Dave Glover from Microsoft when we were discussing the sales related implications of not having all pages on a website indexed & therefore not available for search.
Dave asked how could you ensure that all pages of database site were indexed by Google.
Although I did utter ‘sitemap’ at the event, I dont think answered this question as completely as it deserves.
Google’s Webmasters pages allow you to register a website and specifiy a related Google ‘sitemap’ file. This XML file explicitly lists all of the content your wish google to index – like the reverse role of a ‘robots.txt’ which tells the search engine spider which files (or directories) NOT to index.
The filename and location of the sitemap is completely at your discretion – a key point in this discussion.
My suggested approach is that a db query generating a list of all relevant records that will be presented as pages, along with the related dynamic URL.The output should render this page as XML compliant to the sitemap standard
The sitemap generating page’s filename should be carefully stored in unindexed area (robots.txt !) so that it can’t be found to used harvest your db
New version of Google Analytics
May 17th, 2007 by PeteGoogle have recently released a major update to their Analytics website reporting and analysis environment.
If you are currently not using Analytics to monitor the sales effectiveness of your website, the chances are you are probably missing out.
Here is a couple of examples of how I’ve used Analytics for Succinct Ideas client’s websites recently:
ü Unrealised new customer segment
We identified, then successfully targeted an industry segment that my client had not previously considered.
ü Poor sales performance
A client was frustrated at the low number of sales enquiries from their website. Using Analytics we identified a series of sales defects in the site, then after addressing these, confirmed this using Analytics.
ü Advertising investment
We independently confirmed the number and relative value of sales leads from a particular advertising source, allowing my client to make an informed decision about renewing their annual subscription.
ü Reality check
A client who proudly declared thousands of visitors per month had an unfortunate reality check when Analytics showed the majority of traffic was completely unrelated to their business.
Analytics is an easy to use tool, and the best thing is Google lets you install it into your website and use it for free!
Click here for more info on Google Analytics