Analytics for business people | Visits & Site Usage

A business interpretation of Analytics reports

Top Search Enquiries is highly useful data that can provide valuable insight into how well your website is performing. At a simple level it shows how you site ranks for various recent searches in different countries’ Google. The data is displayed in two sections; Impressions and Click Throughs Impressions • % shows the portion of [...]
If like me you’re a Google Chrome fan and want to see PageRank quickly & easily you will be releived to know that there is finally a solution you can download from Vasanth Dharmaraj’s blog Note that you will need to add additional params to the Chrome start link to force it to start allowing [...]
It must be update time at Google with the new AdWords interface migrating into production, and now I see Google’s WebMasters Tools is also being updated too! Apart from a neater layout, the major enhancement is the ability to view more of the site’s serach queries and the ability to email alerts. Read more here [...]
I encountered a great example today of really appreciating what your website is trying to tell you. Actually it is really what visitor activity tells you, and the only way to ‘hear’ this is through interpreting website statistics. In this case the client had a temporary parking web page while they underwent the arduous task [...]
Google Gadgets have a stunning range of functionality. I love the fact that despite their sophisticated internals, you can simply copy & paste them into your website. Check out some of the gadget functionality on offer. Ive added the Google gadget for Google’s Insights for Search into the right hand column in this blog so [...]
Insights for Search is a valuable keyword research tool, but who does keyword research ? If you are able to take time to view the video below you will get a glimpse of how keyword research should be a significant contributor to your online and even offline marketing efforts. A series of enhancements to Insight [...]
Keyword metatag This article dating back to 2002 (that’s correct 2002!) is just one of a plethora of articles and controlled SEO experiments that have shown the keyword metatag has no affect on Google. Unfortunately some folks just don’t get it. Perhaps its because the tag’s name suggest that’s what it does and its just [...]
Google Toolbar The easiest way to view Google PageRank is to use the Google Toolbar search bar which you can download and install for free from http://toolbar.google.com After you install the Google Toolbar you may have to explicitly enable the PageRank display by going to Settings; Options; More and enabling PageRank and Page Info. When [...]
As someone who spends his day inside a browser I strongly recommend Google Chrome, their new browser. Its simple, uncluttered and it works. What more can I say. Well it would be nice to be able to display PageRank like I can from the Google Toolbar in IE & Firefox, although a nifty script from www.chromefans.org does provide the [...]