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Analytics for business people | Visits & Site Usage

visits

A business interpretation of Analytics reports

August 25th, 2009 | Posted in Analytics,Website Analysis | Read More »

Google Webmasters Tool | Top search enquiries

Impressions

Top Search Enquiries is highly useful data that can provide valuable insight into how well your website is performing. At a simple level it shows how you site ranks for various recent searches in different countries’ Google. The data is displayed in two sections; Impressions and Click Throughs Impressions • % shows the portion of [...]

August 24th, 2009 | Posted in SEO Tools,WebMasters Tools | Read More »

PageRank extension for Google Chrome

If like me you’re a Google Chrome fan and want to see PageRank quickly & easily you will be releived to know that there is finally a solution you can download from Vasanth Dharmaraj’s blog Note that you will need to add additional params to the Chrome start link to force it to start allowing [...]

July 4th, 2009 | Posted in News,SEO Tools | Read More »

Google WebMasters Tools update

It must be update time at Google with the new AdWords interface migrating into production, and now I see Google’s WebMasters Tools is also being updated too! Apart from a neater layout, the major enhancement is the ability to view more of the site’s serach queries and the ability to email alerts. Read more here [...]

May 17th, 2009 | Posted in News,SEO Tools | Read More »

Listen to what your website is trying to tell you!

I encountered a great example today of really appreciating what your website is trying to tell you. Actually it is really what visitor activity tells you, and the only way to ‘hear’ this is through interpreting website statistics. In this case the client had a temporary parking web page while they underwent the arduous task [...]

May 8th, 2009 | Posted in Analytics,Online Sales,Website Analysis | Read More »

Google gadgets are more accessible than you might think

Google Gadgets have a stunning range of functionality. I love the fact that despite their sophisticated internals, you can simply copy & paste them into your website. Check out some of the gadget functionality on offer. Ive added the Google gadget for Google’s Insights for Search into the right hand column in this blog so [...]

May 1st, 2009 | Posted in SEO Keywords,SEO Tools | Read More »

Insights for search evolves

Insights for Search is a valuable keyword research tool, but who does keyword research ? If you are able to take time to view the video below you will get a glimpse of how keyword research should be a significant contributor to your online and even offline marketing efforts. A series of enhancements to Insight [...]

March 25th, 2009 | Posted in News,SEO Keywords,SEO Tools | Read More »

Keywords metatag died in 2002

Keyword metatag This article dating back to 2002 (that’s correct 2002!) is just one of a plethora of articles and controlled SEO experiments that have shown the keyword metatag has no affect on Google. Unfortunately some folks just don’t get it. Perhaps its because the tag’s name suggest that’s what it does and its just [...]

November 25th, 2008 | Posted in SEO Keywords,SEO Principles | Read More »

Viewing PageRank

Google Toolbar The easiest way to view Google PageRank is to use the Google Toolbar search bar which you can download and install for free from http://toolbar.google.com After you install the Google Toolbar you may have to explicitly enable the PageRank display by going to Settings; Options; More and enabling PageRank and Page Info. When [...]

November 17th, 2008 | Posted in SEO Principles,SEO Tools | Read More »

Chrome – Elegant simplicity

As someone who spends his day inside a browser I strongly recommend Google Chrome, their new browser. Its simple, uncluttered and it works. What more can I say. Well it would be nice to be able to display PageRank like I can from the Google Toolbar in IE & Firefox, although a nifty script from www.chromefans.org does provide the [...]

October 28th, 2008 | Posted in News,Opinion,SEO Tools | Read More »