A dilemma that I am encountering more frequently arises when good meaning web developers create and deploy Analytics sub-accounts (Analytics calls them a ‘profile’) for their clients. The ‘issue’ only arises after the clients engage an internet marketer, who will want to access the site’s Analytics information to better understand the website’s history and traffic [...]
Google has quietly slipped a redesigned UI and some new features into it Keyword Tool. Matthew Carter has written this nice review of these features over at the Affilorama blog
Yep, Analytics is 5 years old! Its 5 years ago that Google acquired Urchin & so Analytics was ‘born’ Read more on the Analytics blog
During the prehistoric internet days, when dial-up was the only way to connect, page load speed was a critical issue. Now with high speed broadband connections and fast wireless access there’s less focus, even complacency about page load speed (by web devs). Never the less, page load speed is important As an Internet marketer I’m [...]
Google WebMasters Tools recently updated its Top search queries If you’re not a WebMasters Tools user, this capability enables you to see the terms and number of searches that your site ranked for in Google for up to the last 6 months. Very useful data if you are trying to win some business online. The [...]
Occasionally you might see a Google search result ( a SERP) with handy links, even a search input box. They make it easier for searchers to find relevant content in your site,and so are very likely to attract more visitors to your site. How can you get this extended SERP showing on your site ? [...]
Google has upgraded Analytics to V4 with a host of new features to enable even closer scrutiny of your website’s performance. This industrial strength yet surprisingly free website metrics system can help you understand more about how your site is performing and give clues on how to improve it to ultimately make it a viable [...]
My stock answer to nearly all website measurement queries is to recommend Google Analytics. Its easy to install; gives great reports; can plot a sales funnel and so much more. Unbelievably its free! What is even more unbelievable is the amazing array of Analytics tweaks and custom tracking ‘extensions’. For example, Analytics doesn’t report a [...]
Matt Cutts is a well known Google’s technical guru, who often makes public statements on behalf of Google, including responding to questions from the internet marketing community. This is one of a series of YouTube videos that clarify important information about how Google works, because frankly there is a lot of mis-information out there. To [...]
Referring Sites Because of the important nature of referring traffic this module extends the Traffic Sources Overview to focus explicitly on where referrals are coming from. Business Interpretation Referring websites are just as important to your business as off-line sales referals; They bring prospective clients to your site You are being ‘recommended’ by the referee [...]