If you run a business that relies on your website then its absolutely critical that you know what’s going on in your website. Just knowing how many visitors you have is not enough. Website metrics can tell you if your visitors are engaged, how are your visitors finding your site and where do they come [...]
You may have noticed Google’s new +1 indicator next to search results ? Its Google’s incarnation of the FaceBook “Like” that’s popped up everywhere in recent times Google +1 can be seen by logging in with your Google ID and as you search they appear in organic and paid search (Adwords) results Significantly, +1 Metrics reporting [...]
One of the best tools to find your target keywords for your website is the Google Keyword Tool, and examining the use of keywords over time to see if there’s any seasonality is critical. If there are seasonal movements, you may miss a great potential keyword if you interpret it based on it low ebb. [...]
Click New Version next to your Google ID (top left hand corner) to see what the new Analytics looks like Ill do a review when I get a micro-second spare…
If you enjoy the raw speed and uncluttered efficiency of Google’s browser Chrome you’ll find the PageRank extension very helpful when you are trying to track down the best links for your site. Down load it here on Chrome Fans http://www.chromefans.org/chrome-plugins/chrome-pagerank-status-extension.htm If you’re not sure why you should be checking out PageRank then you should read Google [...]
After blogging about Google Places back in 2008 (doesn’t time fly!) an update is overdue on this useful tool and its new preview feature! Google Alerts is a very useful tool that allows you to keep a close watch on anything new on the internet, and in the business world, monitoring what folks are saying about [...]
The new update to Rank Trackers ver 5.1 now displays Visits using API integration into Analytics Of course this means that you need to be tracking the site in Analytics, but frankly I think that’s a no-brainer. What this means is you have a single console that you can see #searches KEI & how many visitors [...]
Google talks about websites that provide a ‘good user experience’, and its increasingly apparent that this includes the absence of defects… Defects! What defects? Well some website defects may not be obvious but its apparent that simple issues like broken links are having a negative impact on a website’s organic ranking in Google. The challenge [...]
A client who failed to renew their domain registration has lost all Google ranking. The renewal notice email from their domain registrar was apparently lost in the continual deluge of inbox spam; the Domain registrar decommissioned the domain when they had not received a renewal payment and the website simply disappeared off Google’s ‘radar’ This [...]
A dilemma that I am encountering more frequently arises when good meaning web developers create and deploy Analytics sub-accounts (Analytics calls them a ‘profile’) for their clients. The ‘issue’ only arises after the clients engage an internet marketer, who will want to access the site’s Analytics information to better understand the website’s history and traffic [...]