This interesting post by Bit.ly asserts that the “half-life” of social media link is short; so short in fact that it’s effectiveness comes into question. Sarah Kessler helpfully translates this as: A link to breaking news typically has a short half life; it is no longer relevant after a short amount of time. Something less timely, like [...]
Facebook and Twitter are all the rage. Many advertisements you see a company’s logo along with “follow me on facebook and twitter” along with the respective icons. Reason to have guilt: Do you feel guilty that you aren’t doing the same thing with your business? You should if your business depends on a lot of [...]
Using blogs, Twitter, Face Book and the plethora of other emerging social media ‘devices’ to promote your website is without doubt a powerful new force and worth considering when planning your website’s internet marketing campaign. Social media evangelists will exclaim loudly (and passionately as enthusiasts do) that if you create great content in the social [...]