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	<title>The Internet Marketer &#187; Sales</title>
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	<link>http://theinternetmarketer.com.au</link>
	<description>Internet marketing commentary from Adelaide, Australia</description>
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		<title>Sales is a three-ring circus</title>
		<link>http://theinternetmarketer.com.au/sales-is-a-three-ring-circus/</link>
		<comments>http://theinternetmarketer.com.au/sales-is-a-three-ring-circus/#comments</comments>
		<pubDate>Wed, 06 Feb 2013 05:29:04 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Craig]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[sales is a 3 ring circus]]></category>

		<guid isPermaLink="false">http://theinternetmarketer.com.au/?p=1415</guid>
		<description><![CDATA[In it&#8217;s simplest form the sales function of a business is a bit like a three-ring circus. In the first ring we have Lead Generation; in the second ring we have Lead Conversion; in the third ring we have Customer Care (that is, looking after existing customers in such a way as to optimise repeat [...]<div class='yarpp-related-rss yarpp-related-none'>

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		<title>What&#8217;s your position, how&#8217;s your positioning statement ?</title>
		<link>http://theinternetmarketer.com.au/positioning-statement/</link>
		<comments>http://theinternetmarketer.com.au/positioning-statement/#comments</comments>
		<pubDate>Tue, 05 Jun 2012 08:49:00 +0000</pubDate>
		<dc:creator>Keith</dc:creator>
				<category><![CDATA[Keith]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[positioning statement]]></category>

		<guid isPermaLink="false">http://theinternetmarketer.com.au/?p=1230</guid>
		<description><![CDATA[What&#8217;s your position, how&#8217;s your positioning statement ? Often unfairly referred to as mere slogans or tag lines, positioning statements are a vital component of a brand&#8217;s personality. And it&#8217;s really easy to get them right! But here&#8217;s a few that haven&#8217;t &#8230;. Nike - Just do it (do what exactly ?  We know it because they&#8217;ve [...]<div class='yarpp-related-rss yarpp-related-none'>

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		<title>Happy Halloween</title>
		<link>http://theinternetmarketer.com.au/happy-halloween/</link>
		<comments>http://theinternetmarketer.com.au/happy-halloween/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 08:22:04 +0000</pubDate>
		<dc:creator>Keith</dc:creator>
				<category><![CDATA[Keith]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[halloween]]></category>

		<guid isPermaLink="false">http://theinternetmarketer.com.au/?p=1089</guid>
		<description><![CDATA[Happy Halloween (or so it could be for your business) This week&#8217;s tip is unashamedly aimed at retail but could (with a twist ) work for service as well - The Halloween spend in the UK is expected to top A$481M on November 1 this year. In the US that figure is a staggering A$6.54B. [...]<div class='yarpp-related-rss yarpp-related-none'>

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		<title>Nostalgia Sells!</title>
		<link>http://theinternetmarketer.com.au/nostalgia-sells/</link>
		<comments>http://theinternetmarketer.com.au/nostalgia-sells/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 09:22:29 +0000</pubDate>
		<dc:creator>Keith</dc:creator>
				<category><![CDATA[Keith]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Nostalgia Sells]]></category>

		<guid isPermaLink="false">http://theinternetmarketer.com.au/?p=1016</guid>
		<description><![CDATA[Nostalgia sells ! In the minds of consumers (business and public) the future is unwritten, which is scary. The past on the other hand is usually seen through rose coloured glasses so when the market is restricting its spending it pays to send nostalgic messages about &#8216;the good old days&#8217;. Put your market into an [...]<div class='yarpp-related-rss yarpp-related-none'>

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		<title>Sales tips &#124; Remember to Engage</title>
		<link>http://theinternetmarketer.com.au/sales-tips-remember-to-engage/</link>
		<comments>http://theinternetmarketer.com.au/sales-tips-remember-to-engage/#comments</comments>
		<pubDate>Wed, 18 May 2011 04:57:25 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Craig]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Remember to Engage]]></category>

		<guid isPermaLink="false">http://theinternetmarketer.com.au/?p=1131</guid>
		<description><![CDATA[Remember to Engage The initial Engage step is critical to the success of every EASE-based sales discussion with a prospective customer. This is so whether you approached them or they approached you; whether you are meeting them at their premises or they are visiting yours. It is even important when dealing with in-coming phone enquiries. (We can [...]<div class='yarpp-related-rss yarpp-related-none'>

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		<title>Sales Tip &#124; Get to the decision-maker</title>
		<link>http://theinternetmarketer.com.au/sales-tip-2-get-to-the-decision-maker/</link>
		<comments>http://theinternetmarketer.com.au/sales-tip-2-get-to-the-decision-maker/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 04:56:10 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Craig]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://theinternetmarketer.com.au/?p=1129</guid>
		<description><![CDATA[In selling we have to deal with some harsh realities. One of these is that, in many organisations, there are people withimpressive-sounding titles who have very little authority. They certainly don&#8217;t have the authority to make a buyingdecision. They may be able to say &#8216;No&#8217; but they can&#8217;t say &#8216;Yes&#8217;. In these circumstances you are [...]<div class='yarpp-related-rss yarpp-related-none'>

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