An XML Sitemap provides a directory of your website specifically for spiders to find all of your content and is a critical element in internet marketing. Don’t confuse this with the ‘sitemap’ directory often provided so human visitors can view an outline of your website’s structure. The sitemaps I’m referring to are not designed for [...]
For some reason PageRank seems to be one of the great secrets in internet marketing, and yet it is not. Understanding PageRank will aid in improving your website’s Google ranking. This in turn provides increased online exposure which in turn leads to improved sales opportunity. Background Every wondered why so many people use Google? The answer [...]
Keyword metatag This article dating back to 2002 (that’s correct 2002!) is just one of a plethora of articles and controlled SEO experiments that have shown the keyword metatag has no affect on Google. Unfortunately some folks just don’t get it. Perhaps its because the tag’s name suggest that’s what it does and its just [...]
Google Toolbar The easiest way to view Google PageRank is to use the Google Toolbar search bar which you can download and install for free from http://toolbar.google.com After you install the Google Toolbar you may have to explicitly enable the PageRank display by going to Settings; Options; More and enabling PageRank and Page Info. When [...]
Adding your site to Google Maps Google Maps entries provide high profile exposure for your business and website in Google searches. Google tends to display Google Maps when it recognises a location within the search criteria. e.g. a city, a street address etc Registered Businesses that correlate with the search and location are displayed in [...]
You have probably noticed Google Australia www.google.com.au has added Maps and Images to its search results, but have you considered using these to market your business ? Google Maps Google has been adding Google Maps entries into Australian search results since May 2007. Registering your business on Google Maps is a great strategy to get [...]
The robots.txt file is a rather obscure file that would normally only be fully appreciated by deep geeks, but its importance in search engine optimsation should not be under estimated. Simply put, a contemporary robots.txt guides search engines to the site’s XML Sitemap; this is the website’s street map especially designed for search engine spiders. Read more [...]
Keywords are the foundation of paid and organic search success. Yet in my ongoing mission to convince South Australian businesses to invest in internet marketing, one of my greatest challenges is getting them to optimise their keywords. In considering what a keyword is, there are really three manifestations of keywords and to be effective, each [...]
Instead of trawling though your website statistics –a tedious and highly interpretable chore at best – assuming you even have access to your website statistics – check out these information systems provided by the major search engines: Google’s Webmasters Tools where there are some excellent free tools to interpret your site’s performance from a Google [...]
Site: status You can use the site: command to discover how much of your website Google has indexed. Indeed most other search engines provide this functionality as well. The syntax is: site:<your website adddress> as illustrated below The search result displays all of the pages in your site that the search engine knows about. Check to [...]