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AdWords’ search-based keyword tool now available in Oz

Google’s getting a bit superman-like with its barrage of enhancements for AdWords  - i.e. they’re coming in faster than a speeding bullet…  Today they launched the Search-based Keyword Tool into Australia This tool compares current search activities against the content in your website and presents you with suggested keywords, their bid pricing etc While the tool [...]

April 22nd, 2009 | Posted in AdWords,News,PPC,PPC Keywords | Read More »

Paid search tips and traps

So you’ve been telemarketed by yet another paid search provider and it sounds like an excellent marketing investment (and it is!). But how do you decide which paid search services your business needs, and importantly how do you decide which service provider to use ?  Could you DIY paid search ? Not sure? Read on.

October 28th, 2008 | Posted in Online Sales,PPC,PPC Keywords,Website Analysis | Read More »

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