If you run a business that relies on your website then its absolutely critical that you know what’s going on in your website. Just knowing how many visitors you have is not enough. Website metrics can tell you if your visitors are engaged, how are your visitors finding your site and where do they come [...]
Migrating or designing your website? Use caution as an innocent design refresh may actually compromise your site’s SEO which can be commercially damaging. Ive got an article in the works, but noticed this one from Josh McCoy from Search Engine Watch which certainly raises some good points on the subject. http://searchenginewatch.com/article/2070968/SEO-Website-Redesign-Relaunching-Without-Losing-Sleep
Search Engine Watch’s Danny Goodwin has provided some excellent information in a recent post showing predicted Click Through Rate (CTR) based on ranking position. Data was sourced from a variety of creditable sources, and this chart Ive extracted from Danny’s original article sums it up nicely: The No 1 ranking spot provides the lion’s share of click [...]
A dilemma that I am encountering more frequently arises when good meaning web developers create and deploy Analytics sub-accounts (Analytics calls them a ‘profile’) for their clients. The ‘issue’ only arises after the clients engage an internet marketer, who will want to access the site’s Analytics information to better understand the website’s history and traffic [...]
My stock answer to nearly all website measurement queries is to recommend Google Analytics. Its easy to install; gives great reports; can plot a sales funnel and so much more. Unbelievably its free! What is even more unbelievable is the amazing array of Analytics tweaks and custom tracking ‘extensions’. For example, Analytics doesn’t report a [...]
Referring Sites Because of the important nature of referring traffic this module extends the Traffic Sources Overview to focus explicitly on where referrals are coming from. Business Interpretation Referring websites are just as important to your business as off-line sales referals; They bring prospective clients to your site You are being ‘recommended’ by the referee [...]
I encountered a great example today of really appreciating what your website is trying to tell you. Actually it is really what visitor activity tells you, and the only way to ‘hear’ this is through interpreting website statistics. In this case the client had a temporary parking web page while they underwent the arduous task [...]
So you’ve been telemarketed by yet another paid search provider and it sounds like an excellent marketing investment (and it is!). But how do you decide which paid search services your business needs, and importantly how do you decide which service provider to use ? Could you DIY paid search ? Not sure? Read on.
It is easy to take for granted the amazingly sophisticated technologies that brings us the internet. The internetâs success stems from âancientâ? technical standards including those by the World Wide Web Consortium (W3C) that you could easily think are just not relevant in a modern commercial internet. But with the growing realisation that online success [...]
