One of the best tools to find your target keywords for your website is the Google Keyword Tool, and examining the use of keywords over time to see if there’s any seasonality is critical. If there are seasonal movements, you may miss a great potential keyword if you interpret it based on it low ebb. [...]
Google has quietly slipped a redesigned UI and some new features into it Keyword Tool. Matthew Carter has written this nice review of these features over at the Affilorama blog
Google Gadgets have a stunning range of functionality. I love the fact that despite their sophisticated internals, you can simply copy & paste them into your website. Check out some of the gadget functionality on offer. Ive added the Google gadget for Google’s Insights for Search into the right hand column in this blog so [...]
Insights for Search is a valuable keyword research tool, but who does keyword research ? If you are able to take time to view the video below you will get a glimpse of how keyword research should be a significant contributor to your online and even offline marketing efforts. A series of enhancements to Insight [...]
Keyword metatag This article dating back to 2002 (that’s correct 2002!) is just one of a plethora of articles and controlled SEO experiments that have shown the keyword metatag has no affect on Google. Unfortunately some folks just don’t get it. Perhaps its because the tag’s name suggest that’s what it does and its just [...]
If doing keyword research is important to you, then Google’s new keyword tool Insight is well worth a look at http://www.google.com/insights/search Insights for Search is an interesting extension to Google Trends functionality showing the relative volumes of searches regionally in geographical ‘heat diagrams’ as well as Trends original time based graphs
Which keywords should you buy ? ‘Paying for keywords’ as part of a website search optimisation strategy is common practice as internet sales competition heats up in Australia. Frequently, and sadly we find Customers making poor keyword investments. The Overture keyword database, the traditional free source for identifying keywords has been frozen, and although it may [...]
Keywords are the foundation of paid and organic search success. Yet in my ongoing mission to convince South Australian businesses to invest in internet marketing, one of my greatest challenges is getting them to optimise their keywords. In considering what a keyword is, there are really three manifestations of keywords and to be effective, each [...]