Do you see what your clients see?
You might assume that everyone sees the same thing on the internet, but we don’t. Your clients might see different search results than you, and your website may even look very different to them.
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Reflective Advertising in AdWords | Listening to your clients
Reflection is a listening technique where the listener echos key aspects of the conversation back to the speaker; it is a confirmation of understanding; a signal that the listener is engaged and paying attention to the speaker. It is a powerful strategy to engage a speaker. Not surprisingly, a similar technique also applies to online [...]
The Analytics data access & ownership dilemma
A dilemma that I am encountering more frequently arises when good meaning web developers create and deploy Analytics sub-accounts (Analytics calls them a ‘profile’) for their clients. The ‘issue’ only arises after the clients engage an internet marketer, who will want to access the site’s Analytics information to better understand the website’s history and traffic [...]
SiteLinks | The Extended SERP
Occasionally you might see a Google search result ( a SERP) with handy links, even a search input box. They make it easier for searchers to find relevant content in your site,and so are very likely to attract more visitors to your site. How can you get this extended SERP showing on your site ? [...]
Campaign to increase sales
Looking to increase sales? Even if your site is already generating leads or sales, there is scope to improve it further through campaigning i.e. short promotional activities designed to engage client interest.
Urban myth | Stronger than fact | The keyword metatag
The power of urban myth is not something to be toyed with. In a recent meeting a debate arose after I said that Google doesn’t use the keyword metatag. I was challenged on this point by someone confidently asserting that Google is indeed using the keyword metatag once again. He inferred that any suggestion that [...]
PDFs are great content for your website!
The urban myth that PDFs don’t make good content is busted.
Matt Cutts | Are sites treated differently by Google?
Matt Cutts is a well known Google’s technical guru, who often makes public statements on behalf of Google, including responding to questions from the internet marketing community. This is one of a series of YouTube videos that clarify important information about how Google works, because frankly there is a lot of mis-information out there. To [...]
Beware website changes that loose sales.
An effective website is a work in progress. The content changes to reflect the evolution in your business; your offerings, even your target clients. But sometimes changes can quite innocently have a catastrophic impact on your website’s sales effectiveness. Let’s examine which changes to your site can impact its sales effectiveness:
Google's Content Network | The hidden paid search marketplace
Google’s Content Network is emerging strongly as an independent and unique online marketing medium. This is clearly highlighted in Google’s recent report on Content Network Cost-per-Acquisition (CPA) performance. Including the Content Network in your online advertising; and particularly understanding how to optimise this medium is becoming an important aspect of a successful online campaign. The statistics [...]