If you’ve been using Google Analytics to monitor your website’s performance for a while now, you may have recently received an email similar to the one below asking you to update your email reports. You will have received this because you are being emailed scheduled reports, and as Analytics migrate to their new reporting system (as part of a wider upgrade [...]
If you run a business that relies on your website then its absolutely critical that you know what’s going on in your website. Just knowing how many visitors you have is not enough. Website metrics can tell you if your visitors are engaged, how are your visitors finding your site and where do they come [...]
I notice that Google have changed the layout of the SiteLinks These are extended SERPs that Google may choose to display for certain searches closely related to your site. Mine now looks like this: They now look more like a series of mini-SERPs rather than the traditional one line SERPs in SiteLinks Google have used until [...]
You may have noticed Google’s new +1 indicator next to search results ? Its Google’s incarnation of the FaceBook “Like” that’s popped up everywhere in recent times Google +1 can be seen by logging in with your Google ID and as you search they appear in organic and paid search (Adwords) results Significantly, +1 Metrics reporting [...]
Migrating or designing your website? Use caution as an innocent design refresh may actually compromise your site’s SEO which can be commercially damaging. Ive got an article in the works, but noticed this one from Josh McCoy from Search Engine Watch which certainly raises some good points on the subject. http://searchenginewatch.com/article/2070968/SEO-Website-Redesign-Relaunching-Without-Losing-Sleep
One of the best tools to find your target keywords for your website is the Google Keyword Tool, and examining the use of keywords over time to see if there’s any seasonality is critical. If there are seasonal movements, you may miss a great potential keyword if you interpret it based on it low ebb. [...]
Search Engine Watch’s Danny Goodwin has provided some excellent information in a recent post showing predicted Click Through Rate (CTR) based on ranking position. Data was sourced from a variety of creditable sources, and this chart Ive extracted from Danny’s original article sums it up nicely: The No 1 ranking spot provides the lion’s share of click [...]
Click New Version next to your Google ID (top left hand corner) to see what the new Analytics looks like Ill do a review when I get a micro-second spare…
If you enjoy the raw speed and uncluttered efficiency of Google’s browser Chrome you’ll find the PageRank extension very helpful when you are trying to track down the best links for your site. Down load it here on Chrome Fans http://www.chromefans.org/chrome-plugins/chrome-pagerank-status-extension.htm If you’re not sure why you should be checking out PageRank then you should read Google [...]
After blogging about Google Places back in 2008 (doesn’t time fly!) an update is overdue on this useful tool and its new preview feature! Google Alerts is a very useful tool that allows you to keep a close watch on anything new on the internet, and in the business world, monitoring what folks are saying about [...]