Categories » ‘Organic search’Google WebMasters Tools updateMay 17th, 2009 by PeteIt must be update time at Google with the new AdWords interface migrating into production, and now I see Google’s WebMasters Tools is also being updated too! Apart from a neater layout, the major enhancement is the ability to view more of the site’s serach queries and the ability to email alerts. Read more here or view it on YouTube Listen to what your website is trying to tell you!May 8th, 2009 by PeteI encountered a great example today of really appreciating what your website is trying to tell you. Actually it is really what visitor activity tells you, and the only way to ‘hear’ this is through interpreting website statistics. In this case the client had a temporary parking web page while they underwent the arduous task of implementing a new website. Recently installed, Analytics (my fav web metrics tool) revealed that the site was attracting visitors from searches nicely aligned with this client’s business and in their target geography. Great news! The bad news was Analytics revealed these visitors were immediately abandoning the site, apparently unimpressed with the parking page. Until I revealed this today the business had no idea how many sales opportunities it had lost, and as you would expect, the website refurbishment is now a top priority. How may sales leads are you loosing because you can’t hear what your website telling you ? Google gadgets are more accessible than you might thinkMay 1st, 2009 by PeteGoogle Gadgets have a stunning range of functionality. Check out some of the gadget functionality on offer. Ive added the Google gadget for Google’s Insights for Search into the right hand column in this blog so you can marvel at what South Aussies are currently searching for… OK so maybe you’re not that interested in what we do in little ‘ol Adelaide, but look closer at the Insights for Search Gadget and you’ll notice you can even filter the display to particular search terms. This example shows global searches relating to internet marketing in the last 30 days Promoting your website using internet searchApril 28th, 2009 by PeteBased on my 20 minute business breakfast presentation, this video covers basic points business website owners should consider to improve their website’s sales effectiveness. Video produced by Alex starkey from Starkey Productions www.starkey.net.au for ISBEC Sitemaps | The Google Welcome Mat for your websiteApril 20th, 2009 by PeteAn XML Sitemap provides a directory of your website specifically for spiders to find all of your content and is a critical element in internet marketing. Don’t confuse this with the ‘sitemap’ directory often provided so human visitors can view an outline of your website’s structure. The sitemaps I’m referring to are not designed for humans but for search engine spiders. OK so maybe deep geeks can understand them, but definitely not marketers and other mere mortals Google PageRank | The web page quality scoreApril 5th, 2009 by PeteFor some reason PageRank seems to be one of the great secrets in internet marketing, and yet it is not. Understanding PageRank will aid in improving your website’s Google ranking. This in turn provides increased online exposure which in turn leads to improved sales opportunity. Background Longer Google SERPs for long queriesMarch 30th, 2009 by PeteGoogle has announced it is now providing a longer “snippet” portion of SERPs for longer searches This intiaitve is intended to provide greater search result clarity for those really long (4 words or more) & presumbly less precise search results. Read More After years of crafting SERPs to single length, this now presents an opportunity for new strategies for sales pitches via SERPs A quick investigation revealed SERP ‘snippets’ ranging from 190 through to 261 characters
Paid search tips and trapsOctober 28th, 2008 by PeteSo you’ve been telemarketed by yet another paid search provider and it sounds like an excellent marketing investment (and it is!). But how do you decide which paid search services your business needs, and importantly how do you decide which service provider to use ? Could you DIY paid search ? Not sure? Read on.
Adding your business and site to Google MapsOctober 5th, 2008 by PeteAdding your site to Google Maps Registered Businesses that correlate with the search and location are displayed in the Google Maps element in the search results. Amazingly Google still don’t currently charge for this high profile exposure, so make sure you are taking advantage of this!
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