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Internet marketing in '09

Firstly, a belated new years wish & I trust that your business succeeds in what appears to be evolving into a more challenging commercial scene. A greater emphasis on financial accountability in advertising (ah yes there is such a thing!) is creating even more demand for online marketing.  While many industry segments have already embraced [...]

February 2nd, 2009 | Posted in AdWords,News,Opinion | Read More »

The real costs of internet marketing with Social Media

Using blogs, Twitter, Face Book and the plethora of other emerging social media ‘devices’ to promote your website is without doubt a powerful new force and worth considering when planning your website’s internet marketing campaign. Social media evangelists will exclaim loudly (and passionately as enthusiasts do) that if you create great content in the social [...]

October 29th, 2008 | Posted in Opinion,Social media | Read More »

Chrome – Elegant simplicity

As someone who spends his day inside a browser I strongly recommend Google Chrome, their new browser. Its simple, uncluttered and it works. What more can I say. Well it would be nice to be able to display PageRank like I can from the Google Toolbar in IE & Firefox, although a nifty script from www.chromefans.org does provide the [...]

October 28th, 2008 | Posted in News,Opinion,SEO Tools | Read More »

Are the White Pages turning Yellow?

It’s the marketing version of a moral dilemma for me – Should the White Pages carry overt advertising ? I thought I understood the service boundaries which define the telephone directory services brands Yellow Pages and White Pages. Fundamentally I know which book to reach for in a given information scenario. Well I thought I [...]

June 6th, 2008 | Posted in Opinion | Read More »