Categories » ‘Opinion’SEO service provider shame fileNovember 28th, 2009 by PeteI stumbled over an extraordinary example of poor SEO ethics recently that I’m ashamed to admit was undertaken by a well known Aussie SEO house. No this is not about using some black hat SEO technique, this is blatant abuse of a client’s site by the SEO service provider for their own purposes. Gawler Bookkeeper proves Online marketing really worksJune 3rd, 2009 by PeteI was really pleased to see this story by Dean Allen from MYbookkeeping Services Dean took some advise I provided in recent internet marketing presentation at the Gawler BEC & turned it into some international business by bringing together two of his customers, Living with Wildlife and Compliance & Competency Management Now that’s really providing value to your clients! Well done Dean! Read more on Dean’s blog
Google Profiles now in SERPs | Goodbye Linked In ?April 25th, 2009 by PeteProfile sites like Linked In that have emerged recently as business-relevant social media (should that be business media ?) These sites will start to feel pressure from the omnipresent Google with their recent announcement that Google Profiles will now be featured in SERPs. ie if you create & fill in your Google Profile you’ll appear in search results. The Google Profile screen sets the expectations right up front: ”Adding more information will help you improve your profile’s rank.” The simplistic Groups ( Co-worker & regularly contacted etc) already provide scope for an embryonic business network capability. I for one will be watching this space closely… Internet marketing in ‘09February 2nd, 2009 by PeteFirstly, a belated new years wish & I trust that your business succeeds in what appears to be evolving into a more challenging commercial scene. A greater emphasis on financial accountability in advertising (ah yes there is such a thing!) is creating even more demand for online marketing. While many industry segments have already embraced online marketing; new advertisers entering the fray are increasing the level of competition. Simplistic online campaigns that may have performed adequately previously, are increasingly not able to perform cost-effectively, if at all any more. This next phase in online marketing’s evolution will be focussed on campaigning smarter for less. Under-pinning this evolution, Google continues to offer tools and capabilities to help online marketing strategies and campaigns be better researched; better managed and ultimately more competitive. (more…) Chrome – Elegant simplicityOctober 28th, 2008 by PeteAs someone who spends his day inside a browser I strongly recommend Google Chrome, their new browser. Well it would be nice to be able to display PageRank like I can from the Google Toolbar in IE & Firefox, although a nifty script from www.chromefans.org does provide the info in a popup window albeit a little clunky. Anyway after years of being an IE user I think Im convinced. I think…. Wow that’s a big commitment. Are the White Pages turning Yellow?June 6th, 2008 by PeteIt’s the marketing version of a moral dilemma for me – Should the White Pages carry overt advertising ?
I thought I understood the service boundaries which define the telephone directory services brands Yellow Pages and White Pages. Fundamentally I know which book to reach for in a given information scenario. Well I thought I did…
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