Landmark legal decision about using Google Adwords ? The Federal Court has handed down a decision presumably setting a legal precedent that may impact “competitor campaign” strategies. A competitor campaign uses your competitor’s name or product as a ‘keyword’ to trigger the display of your Google ads in your campaign that present your busines sor products eg If your [...]
Got a VOIP phone number? Forget about using it in your AdWords telephone ad extensions or in Google Places, because as I discovered today neither of these Google services will allow you to register the services using a VOIP telephone number. I thought I had a configuration or input error but the Google AdWords Helpdesk [...]
Having both the dot com (.com) and the dot com dot au (.com.au) domain for your business can be important, especially if you have future plans for marketing into the US or internationally in general. Unfortunately many/most of the viable dot com domains have been snapped up, often by ’domain sitters’ who speculate on exactly this situation. [...]
Further to the recent item where an overdue domain renewal cost a client ranking for their target terms, their site has now fortunately returned to its original ranking. So they have been in the ranking doldrums for 21 days! Thats a harsh commercial penalty indeed. The moral of the story is to make sure you renew your domain otherwise risk [...]
Google talks about websites that provide a ‘good user experience’, and its increasingly apparent that this includes the absence of defects… Defects! What defects? Well some website defects may not be obvious but its apparent that simple issues like broken links are having a negative impact on a website’s organic ranking in Google. The challenge [...]
Increasing interest in maximising online exposure has lead to detailed scrutiny of domain names as they do certainly have an influence on what terms a website correlates with your site. There is no doubt that a carefully selected domain name can help propel your site up the rankings There are some though that are including [...]
A client who failed to renew their domain registration has lost all Google ranking. The renewal notice email from their domain registrar was apparently lost in the continual deluge of inbox spam; the Domain registrar decommissioned the domain when they had not received a renewal payment and the website simply disappeared off Google’s ‘radar’ This [...]
I stumbled over an extraordinary example of poor SEO ethics recently that I’m ashamed to admit was undertaken by a well known Aussie SEO house. No this is not about using some black hat SEO technique, this is blatant abuse of a client’s site by the SEO service provider for their own purposes.
I was really pleased to see this story by Dean Allen from MYbookkeeping Services Dean took some advise I provided in recent internet marketing presentation at the Gawler BEC & turned it into some international business by bringing together two of his customers, Living with Wildlife and Compliance & Competency Management Now that’s really providing value to your [...]
Profile sites like Linked In that have emerged recently as business-relevant social media (should that be business media ?) These sites will start to feel pressure from the omnipresent Google with their recent announcement that Google Profiles will now be featured in SERPs. ie if you create & fill in your Google Profile you’ll appear in search results. [...]