There’s some interesting stats about online shopping Mobile Retail Google’s Mobile Ads senior marketing Manager Johanna Werther provides stats to project 44% of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season based on historical growth rates. Better Consumers? Google research has revealed in the US customers [...]
The increasingly pervasive SmartPhone is creating the critical mass for new retail applications which may change the way we shop, and so by association will impact online advertising strategies. This article by Matt Paish goes on to say: The popularity of smartphone shopping is changing retail horizons. New smartphone applications have been launched in Australia in the [...]
You might assume that everyone sees the same thing on the internet, but we don’t. Your clients might see different search results than you, and your website may even look very different to them.
I was really pleased to see this story by Dean Allen from MYbookkeeping Services Dean took some advise I provided in recent internet marketing presentation at the Gawler BEC & turned it into some international business by bringing together two of his customers, Living with Wildlife and Compliance & Competency Management Now that’s really providing value to your [...]
I encountered a great example today of really appreciating what your website is trying to tell you. Actually it is really what visitor activity tells you, and the only way to ‘hear’ this is through interpreting website statistics. In this case the client had a temporary parking web page while they underwent the arduous task [...]
So you’ve been telemarketed by yet another paid search provider and it sounds like an excellent marketing investment (and it is!). But how do you decide which paid search services your business needs, and importantly how do you decide which service provider to use ? Could you DIY paid search ? Not sure? Read on.
Internet marketing is just about technology, because sales is about people buying from people. In Australian a significant portion of âonlineâ? sales are actually facilitated by personal interaction via email, telephone or even meetings. In these sales scenarios, the websiteâs role is to âgenerate sales leadsâ?. The leads are passed onto a (human) sales person [...]