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Online Shopping stats reveal interesting changes

google-g2

There’s  some interesting stats about online shopping Mobile Retail Google’s Mobile Ads senior marketing Manager Johanna Werther provides stats to project 44% of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season based on historical growth rates. Better Consumers?  Google research has revealed in the US customers [...]

December 8th, 2011 | Posted in Google News,Online Sales | Read More »

Smartphone boom may shift retail boundaries in Australia

The increasingly pervasive  SmartPhone is creating the critical mass for new retail applications  which may change the way we shop, and so by association will impact online advertising strategies. This article by Matt Paish goes on to say:  The popularity of smartphone shopping is changing retail horizons. New smartphone applications have been launched in Australia in the [...]

September 12th, 2011 | Posted in News,Online Sales | Read More »

Do you see what your clients see?

binoculars

You might assume that everyone sees the same thing on the internet, but we don’t. Your clients might see different search results than you, and your website may even look very different to them.

July 12th, 2010 | Posted in News,Online Sales,SEO Principles,Web design | Read More »

Gawler Bookkeeper proves Online marketing really works

I was really pleased to see this story by Dean Allen from MYbookkeeping Services Dean took some advise I provided in recent internet marketing presentation at the Gawler BEC & turned it into some international business by bringing together two of his customers, Living with Wildlife and Compliance & Competency Management Now that’s really providing value to your [...]

June 3rd, 2009 | Posted in News,Online Sales,Opinion | Read More »

Listen to what your website is trying to tell you!

I encountered a great example today of really appreciating what your website is trying to tell you. Actually it is really what visitor activity tells you, and the only way to ‘hear’ this is through interpreting website statistics. In this case the client had a temporary parking web page while they underwent the arduous task [...]

May 8th, 2009 | Posted in Analytics,Online Sales,Website Analysis | Read More »

Paid search tips and traps

So you’ve been telemarketed by yet another paid search provider and it sounds like an excellent marketing investment (and it is!). But how do you decide which paid search services your business needs, and importantly how do you decide which service provider to use ?  Could you DIY paid search ? Not sure? Read on.

October 28th, 2008 | Posted in Online Sales,PPC,PPC Keywords,Website Analysis | Read More »

Integrating the website into your sales processes

Internet marketing is just about technology, because sales is about people buying from people. In Australian a significant portion of “onlineâ€? sales are actually facilitated by personal interaction via email, telephone or even meetings.  In these sales scenarios, the website’s role is to “generate sales leadsâ€?.  The leads are passed onto a (human) sales person [...]

February 10th, 2008 | Posted in Online Sales | Read More »