Google has quietly slipped a redesigned UI and some new features into it Keyword Tool.
Matthew Carter has written this nice review of these features over at the Affilorama blog
Categories » ‘Keywords’
Google gadgets are more accessible than you might think
May 1st, 2009 by PeteGoogle Gadgets have a stunning range of functionality.
I love the fact that despite their sophisticated internals, you can simply copy & paste them into your website.
Check out some of the gadget functionality on offer.
Ive added the Google gadget for Google’s Insights for Search into the right hand column in this blog so you can marvel at what South Aussies are currently searching for…
OK so maybe you’re not that interested in what we do in little ‘ol Adelaide, but look closer at the Insights for Search Gadget and you’ll notice you can even filter the display to particular search terms.
This example shows global searches relating to internet marketing in the last 30 days
AdWords' search-based keyword tool now available in Oz
April 22nd, 2009 by PeteGoogle’s getting a bit superman-like with its barrage of enhancements for AdWords - i.e. they’re coming in faster than a speeding bullet… Today they launched the Search-based Keyword Tool into Australia
This tool compares current search activities against the content in your website and presents you with suggested keywords, their bid pricing etc
While the tool has been available in limited release since the end of ’08, it is now generally accessible in Australia and elsewhere.
Ive used this tool on several recent projects, and will definitely be including it in my keyword research toolbox.
Try it out here yourself: Search-based Keyword Tool
This release is just one of an unyielding barrage of enhancements and new releases to help your AdWords online marketing campaign be more a more effective sales tool.
Is your AdWords service provider using these tools to make your campaign more competitive for you ?
Insights for search evolves
March 25th, 2009 by PeteInsights for Search is a valuable keyword research tool, but who does keyword research ?
If you are able to take time to view the video below you will get a glimpse of how keyword research should be a significant contributor to your online and even offline marketing efforts.
A series of enhancements to Insight for Search announced in Inside AdWords today also signals its continuing evolution, with Google adding additional data sources, categories and greater granularity although sadly only in the US.
Paid search tips and traps
October 28th, 2008 by PeteSo you’ve been telemarketed by yet another paid search provider and it sounds like an excellent marketing investment (and it is!).
But how do you decide which paid search services your business needs, and importantly how do you decide which service provider to use ? Could you DIY paid search ? Not sure? Read on.
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Google Insights for Search – An interesting Keyword research tool
August 11th, 2008 by PeteIf doing keyword research is important to you, then Google’s new keyword tool Insight is well worth a look at http://www.google.com/insights/search
Insights for Search is an interesting extension to Google Trends functionality showing the relative volumes of searches regionally in geographical ‘heat diagrams’ as well as Trends original time based graphs
Buying keywords
January 25th, 2008 by PeteWhich keywords should you buy ?
‘Paying for keywords’ as part of a website search optimisation strategy is common practice as internet sales competition heats up in Australia.
Frequently, and sadly we find Customers making poor keyword investments.
The Overture keyword database, the traditional free source for identifying keywords has been frozen, and although it may still produce output, the data is signfnicantly aged and irrelevant.
Alternatives are expensive and until recently didn’t provide keywords filtered to the Australian marketplace.
Risk mitigation strategy:
- Ensure your keyword strategy is based on contemporary and relevant keyword information.
Its all about Keywords
December 15th, 2007 by PeteKeywords are the foundation of paid and organic search success.
Yet in my ongoing mission to convince South Australian businesses to invest in internet marketing, one of my greatest challenges is getting them to optimise their keywords.
In considering what a keyword is, there are really three manifestations of keywords and to be effective, each needs to be aligned with the next. I’ve developed this simple model to illustrate their relationship:
Keywords are:
1. Client’s words
Words that your clients use to describe the products or services you wish to promote online. This is easy to determine – you just listen to what your clients say when they are talking about your products – you’re doing that already – right?
2. Current searches
Yes, it is possible to extract search history from Google. Its quite legal and VERY interesting to see what is actually being searched for.
You would be surprised (maybe horrified) at the poor use of grammar and the predominance of dyslexic-like searches. Interestingly, as we are all becoming more sophisticated searchers, so our search criteria is evolving from single words into a short phrases of three and even four words.
Search engine extracts are the ultimate reference for fine tuning keywords because they show exactly what your clients are searching for. Importantly they also provide search volumes (i.e. the size of the market) and results (i.e. your competition).
Handy indeed, and a critical consideration when selecting your keywords.
3. In your website
Ultimately your website is where your keywords need to reside.
Critically, your first audience for the site’s keywords is not prospective clients, but search engine spiders. These programs trawl the internet scanning websites examining keywords for use by the search engine for your clients searches.
The spider will determine which words are predominate in your site. Configuring your website to achieve this is a challenge in its own right but fundamnetally ensuring those words are quite evident in your site.
As a result of this discussion, a more accurate definition for keyword might now be:
“A short phrase predominate in your website,
searched for frequently by prospective clients”
Keyword alignment, is a term I use to describe the relationship of these three keyword manifestations, and when optimal, maximises your site’s sales effectiveness.