There’s some interesting stats about online shopping Mobile Retail Google’s Mobile Ads senior marketing Manager Johanna Werther provides stats to project 44% of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season based on historical growth rates. Better Consumers? Google research has revealed in the US customers [...]
Landmark legal decision about using Google Adwords ? The Federal Court has handed down a decision presumably setting a legal precedent that may impact “competitor campaign” strategies. A competitor campaign uses your competitor’s name or product as a ‘keyword’ to trigger the display of your Google ads in your campaign that present your busines sor products eg If your [...]
I notice that Google have changed the layout of the SiteLinks These are extended SERPs that Google may choose to display for certain searches closely related to your site. Mine now looks like this: They now look more like a series of mini-SERPs rather than the traditional one line SERPs in SiteLinks Google have used until [...]
You may have noticed Google’s new +1 indicator next to search results ? Its Google’s incarnation of the FaceBook “Like” that’s popped up everywhere in recent times Google +1 can be seen by logging in with your Google ID and as you search they appear in organic and paid search (Adwords) results Significantly, +1 Metrics reporting [...]
Search Engine Watch’s Danny Goodwin has provided some excellent information in a recent post showing predicted Click Through Rate (CTR) based on ranking position. Data was sourced from a variety of creditable sources, and this chart Ive extracted from Danny’s original article sums it up nicely: The No 1 ranking spot provides the lion’s share of click [...]
Click New Version next to your Google ID (top left hand corner) to see what the new Analytics looks like Ill do a review when I get a micro-second spare…
Aussie AdWords has historically been managed by Google Ireland, but now an Asia Pacific AdWords group is being setup for launch May 5th Read more here It will be interesting to set if localised standards will be implemented to include for example gambling advertising which his currently not allowed etc
Google Panda Update | Targeting Web Spam Google latest updated code named Panda is specifically targeting web spam. Webspam are website’s that don’t provide real value to visitors because for example they contain content copied from other sites or are generally of low value Google says 11.8% of their search results have been impacted by [...]
Google catches Bing stealing their search results The contentious news topic in the search industry at the moment is did or does Bing use Goggle search results to refine their own ? Apparently Google caught wind of this rumour and setup a sting and allegedly proved that Bing does in fact do this. I suppose there is a serious [...]
The Google PageRank displayed on Google’s Toolbar has been recently updated and some PageRanks have gone up, some remained the same and some have gone down. This is a contentious measurement as Google has consistently talked about the importance of PageRank but more recently played it down it seems because they think its being obsessed about… The [...]