Does the thought of standing up and speaking in public send shivers down your spine? An American survey last year found that over 70% of respondents would rather die than speak in public (no, it doesn’t seem logical to us either). But what’s the worst that can happen ? Spontaneous combustion, loss of bowel control, [...]
Happy New Year ! No, we’re not late we’re just preaching to the procrastinators. You know the other people in business that constantly put things off or make excuses about why everything can’t be done or won’t work. But that’s not you of course. You have already … – developed your annual sales plan [...]
This week a short but sweet tale about the lure of the unnecessary (at the expense of the worthy) … Need media exposure ? Perform a stunt ! Want sales ? Provide an offer. It never ceases to amaze us how many businesses believe media exposure equals sales – it doesn’t, it’s just exposure and [...]
Business owners and managers often ask us “what’s the most powerful thing we can do to improve our bottom line?”. The answer is very simple - simplify. Steve Jobs did it with Apple (cashier-less stores, one colour products, simple packaging and even with his branding). Coco Channel did it with the Little Black Dress (a dress [...]
Happy Halloween (or so it could be for your business) This week’s tip is unashamedly aimed at retail but could (with a twist ) work for service as well – The Halloween spend in the UK is expected to top A$481M on November 1 this year. In the US that figure is a staggering A$6.54B. [...]
Nostalgia sells ! In the minds of consumers (business and public) the future is unwritten, which is scary. The past on the other hand is usually seen through rose coloured glasses so when the market is restricting its spending it pays to send nostalgic messages about ‘the good old days’. Put your market into an [...]