Referring Sites Because of the important nature of referring traffic this module extends the Traffic Sources Overview to focus explicitly on where referrals are coming from. Business Interpretation Referring websites are just as important to your business as off-line sales referals; They bring prospective clients to your site You are being ‘recommended’ by the referee [...]
I encountered a great example today of really appreciating what your website is trying to tell you. Actually it is really what visitor activity tells you, and the only way to ‘hear’ this is through interpreting website statistics. In this case the client had a temporary parking web page while they underwent the arduous task [...]
In David A Utter’s Webpro News article Google Analytics Eats The Internet he makes reference to a study they conducted on Alexa’s global top 500 “…and found that 161 out of these 500 websites are using Google Analytics, which is 32.2%. ” It is true that people don’t value things that are free, but with [...]
Google Analytics’ new website benchmarking facility has the potential to become one of the most important developments in website performance assessment in years. This new capability allows performance comparison of your site against averaged data from participating websites in the same industry. To participate, businesses do have to be prepared to share their website’s performance [...]
The festive season is a challenging time to talk statistics, but this metric is special; it helps you understand how sales effective your website is and might even save you money! Pages per View This simple metric indicates how interested visitors are while in your website. The greater the level of interest, the more pages [...]
Google have recently released a major update to their Analytics website reporting and analysis environment. If you are currently not using Analytics to monitor the sales effectiveness of your website, the chances are you are probably missing out. Here is a couple of examples of how I’ve used Analytics for Succinct Ideas client’s websites recently: ü [...]
