Google’s Content Network is emerging strongly as an independent and unique online marketing medium. This is clearly highlighted in Google’s recent report on Content Network Cost-per-Acquisition (CPA) performance. Including the Content Network in your online advertising; and particularly understanding how to optimise this medium is becoming an important aspect of a successful online campaign. The statistics [...]
Google have been trialling a new Adwords interface which looks very Analytics like There’s even a New AdWords Interface website for more details & a beta sign up if you are interested
If you’re not using Adwords Ad Builder you really need to re-think your ad strategy! The Inside Adwords crew have announced yet another series of enhancements for the Ad Builder for Rich media and Video templates. They’re great for Multiple product exposure (with multiple destination URLs) Tracking interactions as well as clicks There’s lots of details, [...]
Firstly, a belated new years wish & I trust that your business succeeds in what appears to be evolving into a more challenging commercial scene. A greater emphasis on financial accountability in advertising (ah yes there is such a thing!) is creating even more demand for online marketing. While many industry segments have already embraced [...]
Google AdWords new Display Ad Builder represents yet another milestone in Google’s evolution of AdWords. This tool provides a wizard that even a non-designer like me can easily follow to produce acceptable (well maybe not acceptbale to all but still adequate) and even some itneresting interactive Display Ads suitable for use in AdWords Content Network. The value [...]
Google announced further refinements in Quality Score today, including real time calculation. AdWords help is very clear about Quality Score : To achieve the lowest possible minimum CPC (cost per click) , make sure your keywords, ads, and landing pages provide an excellent user experience for those who search for those keywords, click on your [...]
I note with interest that Google is now assessing a landing page’s page load time as a contributing factor to its quality score. Your AdWords campaign’s landing page’s quality score can influence your ad position and even your minimum bid. In recent times other quality score influencing factors have emerged to become a quite sophisticated [...]
Which keywords should you buy ? ‘Paying for keywords’ as part of a website search optimisation strategy is common practice as internet sales competition heats up in Australia. Frequently, and sadly we find Customers making poor keyword investments. The Overture keyword database, the traditional free source for identifying keywords has been frozen, and although it may [...]