The adwords team are trialling AdWords ads that enable a prospect to subscribe directly to a Newsletter etc. I believe these will be called ‘Communications Ad Extensions’ and look like this one I stumbled over recently This ad picked up my Google ID and pre-populated the email field with it making it a one click [...]
Google Adwords has introduced (yet another) feature this time to deal with typos and spelling errors in your clients searches Typically if you use Phrase or Exact versions of keywords, you’ll miss out on typos/misspelt versions of these terms The alternative is resorting to using broad match which introduced its own issues Adwords has now [...]
Landmark legal decision about using Google Adwords ? The Federal Court has handed down a decision presumably setting a legal precedent that may impact “competitor campaign” strategies. A competitor campaign uses your competitor’s name or product as a ‘keyword’ to trigger the display of your Google ads in your campaign that present your busines sor products eg If your [...]
Got a VOIP phone number? Forget about using it in your AdWords telephone ad extensions or in Google Places, because as I discovered today neither of these Google services will allow you to register the services using a VOIP telephone number. I thought I had a configuration or input error but the Google AdWords Helpdesk [...]
You may have noticed Google’s new +1 indicator next to search results ? Its Google’s incarnation of the FaceBook “Like” that’s popped up everywhere in recent times Google +1 can be seen by logging in with your Google ID and as you search they appear in organic and paid search (Adwords) results Significantly, +1 Metrics reporting [...]
Reflection is a listening technique where the listener echos key aspects of the conversation back to the speaker; it is a confirmation of understanding; a signal that the listener is engaged and paying attention to the speaker. It is a powerful strategy to engage a speaker. Not surprisingly, a similar technique also applies to online [...]
Today Google announced an enhancement to the AdWords Conversion Optimizer to allow Target Cost Per Aquisition (CPA) Bidding. This enables advertisers to set the average amount they’d like to pay for a conversion rather than simply a maximum click bid. The Conversion Optimizer is one of a series of excellent tools built into AdWords that it [...]
Looking to increase sales? Even if your site is already generating leads or sales, there is scope to improve it further through campaigning i.e. short promotional activities designed to engage client interest.
I was very pleased to hear from Wayne Van Elsen from Newport Digital today about his success with AdWords paid search. In a recent internet marketing mentoring session I guided Wayne through some refinements and tips for his home grown AdWords (pay per click advertising ) campaign. After these tweaks, Wayne contacted me today to [...]
Google’s getting a bit superman-like with its barrage of enhancements for AdWords - i.e. they’re coming in faster than a speeding bullet… Today they launched the Search-based Keyword Tool into Australia This tool compares current search activities against the content in your website and presents you with suggested keywords, their bid pricing etc While the tool [...]