If you run a business that relies on your website then its absolutely critical that you know what’s going on in your website. Just knowing how many visitors you have is not enough. Website metrics can tell you if your visitors are engaged, how are your visitors finding your site and where do they come [...]
There’s some interesting stats about online shopping Mobile Retail Google’s Mobile Ads senior marketing Manager Johanna Werther provides stats to project 44% of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season based on historical growth rates. Better Consumers? Google research has revealed in the US customers [...]
Landmark legal decision about using Google Adwords ? The Federal Court has handed down a decision presumably setting a legal precedent that may impact “competitor campaign” strategies. A competitor campaign uses your competitor’s name or product as a ‘keyword’ to trigger the display of your Google ads in your campaign that present your busines sor products eg If your [...]
This interesting post by Bit.ly asserts that the “half-life” of social media link is short; so short in fact that it’s effectiveness comes into question. Sarah Kessler helpfully translates this as: A link to breaking news typically has a short half life; it is no longer relevant after a short amount of time. Something less timely, like [...]
The increasingly pervasive SmartPhone is creating the critical mass for new retail applications which may change the way we shop, and so by association will impact online advertising strategies. This article by Matt Paish goes on to say: The popularity of smartphone shopping is changing retail horizons. New smartphone applications have been launched in Australia in the [...]
I notice that Google have changed the layout of the SiteLinks These are extended SERPs that Google may choose to display for certain searches closely related to your site. Mine now looks like this: They now look more like a series of mini-SERPs rather than the traditional one line SERPs in SiteLinks Google have used until [...]
Got a VOIP phone number? Forget about using it in your AdWords telephone ad extensions or in Google Places, because as I discovered today neither of these Google services will allow you to register the services using a VOIP telephone number. I thought I had a configuration or input error but the Google AdWords Helpdesk [...]
You may have noticed Google’s new +1 indicator next to search results ? Its Google’s incarnation of the FaceBook “Like” that’s popped up everywhere in recent times Google +1 can be seen by logging in with your Google ID and as you search they appear in organic and paid search (Adwords) results Significantly, +1 Metrics reporting [...]
Ive just stumbled across a couple of sites that have had their htaccess files hacked (dot)htaccess is a special system file that can provide a number functions in the site such as redirection etc For more on htaccess files and functions refer to http://en.wikipedia.org/wiki/Htaccess A sample hacked htaccess file is listed below (although Ive also seen [...]
Spam or a Scam with accessa.me visits ? I’ve noticed recently trickles of visits across many clients sites referred from accessa.me An astute client contacted me to share their concern/interest in these visits which jolted me into action, so he’s what Ive found… Acessa.me seems innocent enough and is looks like a short URL provider [...]