If you’ve been using Google Analytics to monitor your website’s performance for a while now, you may have recently received an email similar to the one below asking you to update your email reports. You will have received this because you are being emailed scheduled reports, and as Analytics migrate to their new reporting system (as part of a wider upgrade [...]
WordPress is my absolute favourite Content Management System (CMS) It’s simple, has an amazing range of free and low cost plugins that can provide amazing functionality and the core system is free. I typically use it in my own web space, but you can also use WordPress hosting if you choose including free options. Unfortunately WordPress [...]
The adwords team are trialling AdWords ads that enable a prospect to subscribe directly to a Newsletter etc. I believe these will be called ‘Communications Ad Extensions’ and look like this one I stumbled over recently This ad picked up my Google ID and pre-populated the email field with it making it a one click [...]
Google Adwords has introduced (yet another) feature this time to deal with typos and spelling errors in your clients searches Typically if you use Phrase or Exact versions of keywords, you’ll miss out on typos/misspelt versions of these terms The alternative is resorting to using broad match which introduced its own issues Adwords has now [...]
If you run a business that relies on your website then its absolutely critical that you know what’s going on in your website. Just knowing how many visitors you have is not enough. Website metrics can tell you if your visitors are engaged, how are your visitors finding your site and where do they come [...]
There’s some interesting stats about online shopping Mobile Retail Google’s Mobile Ads senior marketing Manager Johanna Werther provides stats to project 44% of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season based on historical growth rates. Better Consumers? Google research has revealed in the US customers [...]
Landmark legal decision about using Google Adwords ? The Federal Court has handed down a decision presumably setting a legal precedent that may impact “competitor campaign” strategies. A competitor campaign uses your competitor’s name or product as a ‘keyword’ to trigger the display of your Google ads in your campaign that present your busines sor products eg If your [...]
This interesting post by Bit.ly asserts that the “half-life” of social media link is short; so short in fact that it’s effectiveness comes into question. Sarah Kessler helpfully translates this as: A link to breaking news typically has a short half life; it is no longer relevant after a short amount of time. Something less timely, like [...]
The increasingly pervasive SmartPhone is creating the critical mass for new retail applications which may change the way we shop, and so by association will impact online advertising strategies. This article by Matt Paish goes on to say: The popularity of smartphone shopping is changing retail horizons. New smartphone applications have been launched in Australia in the [...]
I notice that Google have changed the layout of the SiteLinks These are extended SERPs that Google may choose to display for certain searches closely related to your site. Mine now looks like this: They now look more like a series of mini-SERPs rather than the traditional one line SERPs in SiteLinks Google have used until [...]