“What the bleep do I put on my website?” A 2 Hour Workshop plus a 2 hour one-on-one session FREE! OK, you know you need to write something good but where do you start? And what info do you put where? Come along to this workshop and find out. This fun, interactive non-techie workshop has brainstorming, working [...]
Migrating or designing your website? Use caution as an innocent design refresh may actually compromise your site’s SEO which can be commercially damaging. Ive got an article in the works, but noticed this one from Josh McCoy from Search Engine Watch which certainly raises some good points on the subject. http://searchenginewatch.com/article/2070968/SEO-Website-Redesign-Relaunching-Without-Losing-Sleep
One of the best tools to find your target keywords for your website is the Google Keyword Tool, and examining the use of keywords over time to see if there’s any seasonality is critical. If there are seasonal movements, you may miss a great potential keyword if you interpret it based on it low ebb. [...]
Search Engine Watch’s Danny Goodwin has provided some excellent information in a recent post showing predicted Click Through Rate (CTR) based on ranking position. Data was sourced from a variety of creditable sources, and this chart Ive extracted from Danny’s original article sums it up nicely: The No 1 ranking spot provides the lion’s share of click [...]
Click New Version next to your Google ID (top left hand corner) to see what the new Analytics looks like Ill do a review when I get a micro-second spare…
Aussie AdWords has historically been managed by Google Ireland, but now an Asia Pacific AdWords group is being setup for launch May 5th Read more here It will be interesting to set if localised standards will be implemented to include for example gambling advertising which his currently not allowed etc
Google Panda Update | Targeting Web Spam Google latest updated code named Panda is specifically targeting web spam. Webspam are website’s that don’t provide real value to visitors because for example they contain content copied from other sites or are generally of low value Google says 11.8% of their search results have been impacted by [...]
The Asian domain scam seems like it will never end! The scammers send an email titled Brand name dispute or similar, claiming someone is trying to buy domains that are associated with your business, and offering them to you instead I originally reported this domain scam back in August 2008
Having both the dot com (.com) and the dot com dot au (.com.au) domain for your business can be important, especially if you have future plans for marketing into the US or internationally in general. Unfortunately many/most of the viable dot com domains have been snapped up, often by ’domain sitters’ who speculate on exactly this situation. [...]
Check out our geek speak free SEO White Papers We’ve written these on the common issues and misunderstandings we find in our small business mentoring programs; SEO presentations and client engagements. We’ve done our best to keep these light and short (we’ve made them succinct i.e. less than 10 pages) yet with enough relevant facts [...]