This week a short but sweet tale about the lure of the unnecessary (at the expense of the worthy) … Need media exposure ? Perform a stunt ! Want sales ? Provide an offer. It never ceases to amaze us how many businesses believe media exposure equals sales – it doesn’t, it’s just exposure and [...]
Why is it that a steak in a 5-star restaurant costs more than a steak in a 3-star restaurant, even though the steak may be of similar quality? It’s about what goes on around the steak. It’s about things like the ambience, decor and service. In essence it’s about the difference in the experience. And [...]
Business owners and managers often ask us “what’s the most powerful thing we can do to improve our bottom line?”. The answer is very simple - simplify. Steve Jobs did it with Apple (cashier-less stores, one colour products, simple packaging and even with his branding). Coco Channel did it with the Little Black Dress (a dress [...]