Happy Halloween (or so it could be for your business) This week’s tip is unashamedly aimed at retail but could (with a twist ) work for service as well – The Halloween spend in the UK is expected to top A$481M on November 1 this year. In the US that figure is a staggering A$6.54B. [...]
Why then do so many salespeople sound like lecturers rather than conversationalists? Ignorance perhaps. They don’t know that the best communication is two-way. Or perhaps they think that conversational means unstructured and/or aimless. Good selling is about creating a structured business conversation. Structured in the sense that there is a beginning, a middle and a [...]
Landmark legal decision about using Google Adwords ? The Federal Court has handed down a decision presumably setting a legal precedent that may impact “competitor campaign” strategies. A competitor campaign uses your competitor’s name or product as a ‘keyword’ to trigger the display of your Google ads in your campaign that present your busines sor products eg If your [...]
This interesting post by Bit.ly asserts that the “half-life” of social media link is short; so short in fact that it’s effectiveness comes into question. Sarah Kessler helpfully translates this as: A link to breaking news typically has a short half life; it is no longer relevant after a short amount of time. Something less timely, like [...]