Video content is set to take over the internet by 2014. Net analysis firm Cisco VNI Forecast predicts that by 2014 the various forms of video the internet now carries will account for 91 per cent of consumer traffic. Cisco VNI Forecast findings. Print and TV advertising may never totally disappear but in recent times [...]
This is one of the great sales truths. Any sale exists first in the unsatisfied/dissatisfied needs, wants, preferences and/or prejudices of our customer. The only way we can identify these is by asking questions and listening to the answers. If we do this we have the opportunity to really ‘get’ our customer. There are two [...]
The increasingly pervasive SmartPhone is creating the critical mass for new retail applications which may change the way we shop, and so by association will impact online advertising strategies. This article by Matt Paish goes on to say: The popularity of smartphone shopping is changing retail horizons. New smartphone applications have been launched in Australia in the [...]
Nostalgia sells ! In the minds of consumers (business and public) the future is unwritten, which is scary. The past on the other hand is usually seen through rose coloured glasses so when the market is restricting its spending it pays to send nostalgic messages about ‘the good old days’. Put your market into an [...]