A dilemma that I am encountering more frequently arises when good meaning web developers create and deploy Analytics sub-accounts (Analytics calls them a ‘profile’) for their clients. The ‘issue’ only arises after the clients engage an internet marketer, who will want to access the site’s Analytics information to better understand the website’s history and traffic [...]
May 14th, 2010 | Posted in Analytics,SEO Principles,Website Analysis | Read More »
Today Google announced an enhancement to the AdWords Conversion Optimizer to allow Target Cost Per Aquisition (CPA) Bidding. This enables advertisers to set the average amount they’d like to pay for a conversion rather than simply a maximum click bid. The Conversion Optimizer is one of a series of excellent tools built into AdWords that it [...]
May 4th, 2010 | Posted in AdWords,News | Read More »
I notice that the Google Maps Local Business Centre now refers to itself as Google Places…
May 3rd, 2010 | Posted in Google News,Google Places | Read More »