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Archive for February, 2010

SiteLinks | The Extended SERP

February 24th, 2010 by Pete

Occasionally you might see a Google search result ( a SERP) with handy links, even a search input box. They make it easier for searchers to find relevant content in your site,and so are very likely to attract more visitors to your site.

How can you get this extended SERP showing on your site ?

Sadly, as mere mortals we don’t have the option to ask for these extended SERPs (Google calls them Sitelinks)
Google decides if it will display Sitelinks with the SERP, but it seem to be based on the site home page having a Google PageRank of 5 or more and the search keyword very relevant to the site

For example the Medibank Private site has a PageRank is 7 and a search of medibank private is as you could imagine very relevant hence a Google search result displays:
A SERP with Sitelinks

It is possible to use Google WebMasters Tools to remove selected Sitelinks

So if your site has a PageRank of 5+ then highly relevant searches may bring up a SERP with Sitelinks

It persists. Is this a domain scam or not?

February 23rd, 2010 by Pete

Recently I received another official looking letter notifying me that the succinctideas.net.au domain is available and if I pay for it before a deadline I get a free iPod shuffle.

Sound familiar? You may have read this here in Sept 09

Do I need this domain?
It is really superfluous to my needs. I already have a domain and if someone (a competitor?) decided they would try to steal some potential clients by creating an online facsimilie of my site. If they did I could take the matter up with AuDA

The price
At just $245 many businesses I’m sure would think this is a reasonable offer, however $60 is about the going ‘street price’ for .au domains so its not really a bargain at all…

Note sure if your domain renewal is legit ?
The ACCC has information on domain name scams and as always Google is a great information source