Google are trialling Local Listing Ads; another online advertising medium designed specifically for small local businesses.
Currently in beta testing in San Diego and San Francisco, these ads are positioned as “low budget, low maintenance, a flat monthly fee ad solution…”
Click below to view the overview:
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Delivery it via the local Business Centre that currently provides free advertising in Google Maps. Google goes on to say:
“Unlike Google AdWords, Local Listing Ads require no management of ad creative, keywords, bidding or budget management. After you select a standard category that best describes your business, Google determines the cost that ensures the ad is seen by the highest number of people looking for businesses like yours in your location. You will be given the chance to confirm the monthly flat fee that is unlikely to change frequently or be notified of the change 30 days in advance via email and your LBC account message.”
“Local Listing Ads also offers free call tracking with a short announcement (‘this caller brought to you by Google’) before each forwarded call. That way, you know precisely when and how often the ad makes your phone ring.”
Sounds nice, but when will we see it in Australia ?
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