The power of urban myth is not something to be toyed with. In a recent meeting a debate arose after I said that Google doesn’t use the keyword metatag. I was challenged on this point by someone confidently asserting that Google is indeed using the keyword metatag once again. He inferred that any suggestion that [...]
My stock answer to nearly all website measurement queries is to recommend Google Analytics. Its easy to install; gives great reports; can plot a sales funnel and so much more. Unbelievably its free! What is even more unbelievable is the amazing array of Analytics tweaks and custom tracking ‘extensions’. For example, Analytics doesn’t report a [...]
The urban myth that PDFs don’t make good content is busted.
(Republished from Sept Succinct Update) I’ve encountered several ‘hacked’ websites recently and thought it was important to alert you to this disturbing trend. The two forms of web site hacks I’ve encountered are those flagged by Google and a more furtive cloaked hack. Flagged publicly by Google This embarrassing alert is shown to visitors if [...]
Is an Aussie company is trying to scam you into paying a super-premium for superfluous domains ?
Matt Cutts is a well known Google’s technical guru, who often makes public statements on behalf of Google, including responding to questions from the internet marketing community. This is one of a series of YouTube videos that clarify important information about how Google works, because frankly there is a lot of mis-information out there. To [...]