Top Search Enquiries is highly useful data that can provide valuable insight into how well your website is performing.
At a simple level it shows how you site ranks for various recent searches in different countries’ Google.
The data is displayed in two sections; Impressions and Click Throughs
Impressions
• % shows the portion of the top 100 searches this represents
• Query is the search that someone used
• Position is the highest Google ranking averaged over a week
So in this case 15% of searches for internet marketing featured the Succinct Ideas site and in those searches on average if ranked #15.
Click Throughs
Click Throughs shows how many searchers then visited your site, and confirms the proportion, keyword and ranking
Filtering
This report can be filtered to individual Google country of origin and for a selection of time intervals.
Interpretation
Top Enquiries provides a harsh reality check about search results that your site is being listed in, and begs the questions:
Keyword selection
Do these searches represent business opportunities for your business ?
- Are they unrelated to your business
- Are there too few searches to attract viable traffic volumes?
Ranking
Is your site’s ranking too low to attract viable traffic volumes ?
Conversion
If you site appears in search results why does no-one click on your SERP ?
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