Referring Sites
Because of the important nature of referring traffic this module extends the Traffic Sources Overview to focus explicitly on where referrals are coming from.
Business Interpretation
Referring websites are just as important to your business as off-line sales referals;
YellowPages Online and other internet directory sites should also appear in this category if they are being used as part of your online promotion.
This referral data along with metrics like Pages/Visit will you to evaluate these sources as viable contributors to your business promotion.
If you don’t recognise the websites referring business to you, then make the effort to establish a relationship with them;you might get even more referrals!
Analytics for business people
This is one of a series of articles to help business people extract value from their Analytics reports.
Got questions about interpreting your Analytics reports?
Leave me a comment
Cheers
Pete
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