Visits chart
This chart shows the fundamental web metric, Visits displayed over the report period.
Visits should be slowly increasing because you’ve been working hard to get more prospective clients to your website. It is quite normal for traffic to ease during weekends and holiday periods in a business website.
Site Usage
|
Visits |
The number of visitors to the site |
|
PageViews |
The number of times a page was viewed or displayed |
|
Pages/Visit |
The average number of pages viewed in a visit |
|
Bounce rate |
Represents the portion of visitors who leave the site immediately after visiting it i.e. they ‘bounce’ straight out of the site |
|
Average time on site |
Average period of time that visitors spend on the site |
|
% new visits |
The portion of new visitors to the site |
Business Interpretation
As with any advertising, the business needs to gain exposure to prospective clients.
A healthy level of visits is paramount; particularly increasing over time.
Weekends, public holidays even school holidays can impact website visits
A good portion of new visitors who represent new prospective clients is also key.
The Pages/Visit signals the level of visitor interest and is particularly useful in later report modules to make judgments about the value of traffic sources etc.
Analytics for business people
This is one of a series of articles to help business people extract value from their Analytics reports.
Got questions about interpreting your Analytics reports?
Leave me a comment
Cheers
Pete
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