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Analytics for business people | Visits & Site Usage

Tuesday, August 25th, 2009 by Pete

Visits chart

This chart shows the fundamental web metric, Visits displayed over the report period.

visits

Visits should be slowly increasing because you’ve been working hard to get more prospective clients to your website. It is quite normal for traffic to ease during weekends and holiday periods in a business website.

Site Usage

Visits

The number of visitors to the site
Note this is not a direction correlation with visitors because if one visitor came to the site three times this represents 3 visits.

PageViews

The number of times a page was viewed or displayed
If during a visit, a visitor viewed a particular page 3 times then this represents 3 page views

Pages/Visit

The average number of pages viewed in a visit
This is a key metric as it represents the level of visitor engagement with the site.

Bounce rate

Represents the portion of visitors who leave the site immediately after visiting it i.e. they ‘bounce’ straight out of the site

Average time on site

Average period of time that visitors spend on the site

% new visits

The portion of new visitors to the site

Business Interpretation

As with any advertising, the business needs to gain exposure to prospective clients.

A healthy level of visits is paramount; particularly increasing over time.

Weekends, public holidays even school holidays can impact website visits

A good portion of new visitors who represent new prospective clients is also key.

The Pages/Visit signals the level of visitor interest and is particularly useful in later report modules to make judgments about the value of traffic sources etc.

Analytics for business people

This is one of a series of articles to help business people extract value from their Analytics reports.

Got questions about interpreting your Analytics reports?
Leave me a comment

Cheers
Pete

 

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