I encountered a great example today of really appreciating what your website is trying to tell you.
Actually it is really what visitor activity tells you, and the only way to ‘hear’ this is through interpreting website statistics.
In this case the client had a temporary parking web page while they underwent the arduous task of implementing a new website.
Recently installed, Analytics (my fav web metrics tool) revealed that the site was attracting visitors from searches nicely aligned with this client’s business and in their target geography. Great news!
The bad news was Analytics revealed these visitors were immediately abandoning the site, apparently unimpressed with the parking page.
Until I revealed this today the business had no idea how many sales opportunities it had lost, and as you would expect, the website refurbishment is now a top priority.
How may sales leads are you loosing because you can’t hear what your website telling you ?
