Based on my 20 minute business breakfast presentation, this video covers basic points business website owners should consider to improve their website’s sales effectiveness. Video produced by Alex starkey from Starkey Productions www.starkey.net.au for ISBEC
Profile sites like Linked In that have emerged recently as business-relevant social media (should that be business media ?) These sites will start to feel pressure from the omnipresent Google with their recent announcement that Google Profiles will now be featured in SERPs. ie if you create & fill in your Google Profile you’ll appear in search results. [...]
An effective website is a work in progress. The content changes to reflect the evolution in your business; your offerings, even your target clients. But sometimes changes can quite innocently have a catastrophic impact on your website’s sales effectiveness. Let’s examine which changes to your site can impact its sales effectiveness:
Google’s getting a bit superman-like with its barrage of enhancements for AdWords - i.e. they’re coming in faster than a speeding bullet… Today they launched the Search-based Keyword Tool into Australia This tool compares current search activities against the content in your website and presents you with suggested keywords, their bid pricing etc While the tool [...]
Google’s Content Network is emerging strongly as an independent and unique online marketing medium. This is clearly highlighted in Google’s recent report on Content Network Cost-per-Acquisition (CPA) performance. Including the Content Network in your online advertising; and particularly understanding how to optimise this medium is becoming an important aspect of a successful online campaign. The statistics [...]
An XML Sitemap provides a directory of your website specifically for spiders to find all of your content and is a critical element in internet marketing. Don’t confuse this with the ‘sitemap’ directory often provided so human visitors can view an outline of your website’s structure. The sitemaps I’m referring to are not designed for [...]
Google have been trialling a new Adwords interface which looks very Analytics like There’s even a New AdWords Interface website for more details & a beta sign up if you are interested
For some reason PageRank seems to be one of the great secrets in internet marketing, and yet it is not. Understanding PageRank will aid in improving your website’s Google ranking. This in turn provides increased online exposure which in turn leads to improved sales opportunity. Background Every wondered why so many people use Google? The answer [...]