Archive for April, 2009Promoting your website using internet searchApril 28th, 2009 by PeteBased on my 20 minute business breakfast presentation, this video covers basic points business website owners should consider to improve their website’s sales effectiveness. Video produced by Alex starkey from Starkey Productions www.starkey.net.au for ISBEC Google Profiles now in SERPs | Goodbye Linked In ?April 25th, 2009 by PeteProfile sites like Linked In that have emerged recently as business-relevant social media (should that be business media ?) These sites will start to feel pressure from the omnipresent Google with their recent announcement that Google Profiles will now be featured in SERPs. ie if you create & fill in your Google Profile you’ll appear in search results. The Google Profile screen sets the expectations right up front: ”Adding more information will help you improve your profile’s rank.” The simplistic Groups ( Co-worker & regularly contacted etc) already provide scope for an embryonic business network capability. I for one will be watching this space closely… Beware website changes that loose sales.April 22nd, 2009 by PeteAn effective website is a work in progress. The content changes to reflect the evolution in your business; your offerings, even your target clients. But sometimes changes can quite innocently have a catastrophic impact on your website’s sales effectiveness. Let’s examine which changes to your site can impact its sales effectiveness:
AdWords' search-based keyword tool now available in OzApril 22nd, 2009 by PeteGoogle’s getting a bit superman-like with its barrage of enhancements for AdWords - i.e. they’re coming in faster than a speeding bullet… Today they launched the Search-based Keyword Tool into Australia This tool compares current search activities against the content in your website and presents you with suggested keywords, their bid pricing etc While the tool has been available in limited release since the end of ’08, it is now generally accessible in Australia and elsewhere. Ive used this tool on several recent projects, and will definitely be including it in my keyword research toolbox. Try it out here yourself: Search-based Keyword Tool This release is just one of an unyielding barrage of enhancements and new releases to help your AdWords online marketing campaign be more a more effective sales tool. Is your AdWords service provider using these tools to make your campaign more competitive for you ? Google's Content Network | The hidden paid search marketplaceApril 21st, 2009 by PeteGoogle’s Content Network is emerging strongly as an independent and unique online marketing medium. This is clearly highlighted in Google’s recent report on Content Network Cost-per-Acquisition (CPA) performance. Including the Content Network in your online advertising; and particularly understanding how to optimise this medium is becoming an important aspect of a successful online campaign. The statistics from Google are staggering:
Sitemaps | The Google Welcome Mat for your websiteApril 20th, 2009 by PeteAn XML Sitemap provides a directory of your website specifically for spiders to find all of your content and is a critical element in internet marketing. Don’t confuse this with the ‘sitemap’ directory often provided so human visitors can view an outline of your website’s structure. The sitemaps I’m referring to are not designed for humans but for search engine spiders. OK so maybe deep geeks can understand them, but definitely not marketers and other mere mortals New AdWords interface is Analytics-likeApril 10th, 2009 by PeteGoogle have been trialling a new Adwords interface which looks very Analytics like There’s even a New AdWords Interface website for more details & a beta sign up if you are interested Google PageRank | The web page quality scoreApril 5th, 2009 by PeteFor some reason PageRank seems to be one of the great secrets in internet marketing, and yet it is not. Understanding PageRank will aid in improving your website’s Google ranking. This in turn provides increased online exposure which in turn leads to improved sales opportunity. Background |
