Archive for March, 2009Display Ad Builder templates for Rich media & VideoMarch 31st, 2009 by PeteIf you’re not using Adwords Ad Builder you really need to re-think your ad strategy! The Inside Adwords crew have announced yet another series of enhancements for the Ad Builder for Rich media and Video templates. They’re great for
There’s lots of details, but best articulated in this You Tube video Longer Google SERPs for long queriesMarch 30th, 2009 by PeteGoogle has announced it is now providing a longer “snippet” portion of SERPs for longer searches This intiaitve is intended to provide greater search result clarity for those really long (4 words or more) & presumbly less precise search results. Read More After years of crafting SERPs to single length, this now presents an opportunity for new strategies for sales pitches via SERPs A quick investigation revealed SERP ‘snippets’ ranging from 190 through to 261 characters
Insights for search evolvesMarch 25th, 2009 by PeteInsights for Search is a valuable keyword research tool, but who does keyword research ? If you are able to take time to view the video below you will get a glimpse of how keyword research should be a significant contributor to your online and even offline marketing efforts. A series of enhancements to Insight for Search announced in Inside AdWords today also signals its continuing evolution, with Google adding additional data sources, categories and greater granularity although sadly only in the US. |
