If you’re not using Adwords Ad Builder you really need to re-think your ad strategy! The Inside Adwords crew have announced yet another series of enhancements for the Ad Builder for Rich media and Video templates. They’re great for Multiple product exposure (with multiple destination URLs) Tracking interactions as well as clicks There’s lots of details, [...]
Google has announced it is now providing a longer “snippet” portion of SERPs for longer searches This intiaitve is intended to provide greater search result clarity for those really long (4 words or more) & presumbly less precise search results. Read More After years of crafting SERPs to single length, this now presents an opportunity [...]
Insights for Search is a valuable keyword research tool, but who does keyword research ? If you are able to take time to view the video below you will get a glimpse of how keyword research should be a significant contributor to your online and even offline marketing efforts. A series of enhancements to Insight [...]