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Archive for February, 2009

Tune your website for Sales Success | Web marketing eBook

February 28th, 2009 by Pete

I’m very pleased to announce the launch of my eBook Tune your website for Sales Success

With over 12 months of toil; recalling experiences, extracting self-capturing knowledge into a comprehendible format it’s been a significant investment of time and energy.

This ebook is quite different from other offerings because it:

Show & tell
It describes relevant topics; then takes the reader through how to do it.
Its not one of those whitepapers that are clearly just a thinly veiled sales mechanism to get you excited; but then you have to buy the related product.
This is a genuine standalone reference on basic internet marketing.

No Geek speak

No Geek Speak!

It’s for mere mortals
Its squarely pitched at busy business people; not would-be SEO / SEM
Business people who want their website to be an effective sales tool.

It has a life
The purchase price (AUS $ 49) includes 12 months of free updates.

Anyone involved in internet marketing (indeed most people) know how dynamic it is.
There’s no point or value in releasing this eBook as a once only document.

For more about this eBook, including a table of contents etc click over to the Succinct Ideas website.

The eBook introduces business owners directly the knowledge of how to recognise these people without web skills and even without marketing

Internet marketing in '09

February 2nd, 2009 by Pete

Firstly, a belated new years wish & I trust that your business succeeds in what appears to be evolving into a more challenging commercial scene.

A greater emphasis on financial accountability in advertising (ah yes there is such a thing!) is creating even more demand for online marketing. 

While many industry segments have already embraced online marketing; new advertisers entering the fray are increasing the level of competition.

Simplistic online campaigns that may have performed adequately previously, are increasingly not able to perform cost-effectively, if at all any more.

This next phase in online marketing’s evolution will be focussed on campaigning smarter for less.

Under-pinning this evolution, Google continues to offer tools and capabilities to help online marketing strategies and campaigns be better researched; better managed and ultimately more competitive.